Olivia Hudak

Olivia Hudak

Content Specialist · Action Water Sports

Grand Rapids, MI

Work Experience

Content Specialist

Action Water Sports

2023 – Present

In this role, I... - Audited and rejuvenated over 50% of the company’s existing marine content to boost website SEO - Grew the learning center by 120% with blogs that I researched, wrote, and published - Coordinate multiple marketing campaigns to improve brand awareness and sales efforts - Assist in planning, coordinating, and executing video shoots - Create and schedule email content for four Action Water locations, wakehouse.com, and Action Wake Park - Maintain web pages for dealership events including event details, sign-up forms, and contact information - Trained and managed the marketing intern, providing guidance on projects, strategic planning, and daily tasks - Utilize Salesforce to send marketing emails to enhance sales efforts

Marketing Coordinator and Sales Assistant

Barletta Boat Company, LLC

2021 – 2023

In this role, I... - Contributed to a content schedule by creating social media content, writing blogs, and being the on-camera talent for videos - Demonstrated strong customer service skills needed to maintain brand loyalty at boat shows, dealer conferences, via web contact forms, and social media platforms - Contributed to the coordination of large dealer meetings and educational conferences for 300+ attendees - Demonstrated strong organizational skills by planning and executing the yearly photoshoot, dealer meetings, new product launches, and boat shows - Assisted the sales coordinator with managing the shipping schedules and boat allocation

Sales Assistant

WAKESIDE MARINE

2019 – 2021

In this role, I... - Improved efficiency of sales personnel by consolidating multiple sales schedules into one master plan - Effectively trained new sales assistants reducing the time between onboarding and sales delivery - Developed rapport with buyers resulting in increased sales and customer retention - Expertly taught over 25 adults and adolescents how to properly and safely wake surf

Education

Environmental Biology/Zoology

Michigan State University

2017 – 2020