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Reed Allen

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Creative Entrepreneur | Building Brands with Heart
Portland | US

Skills

  • Client Relations
  • Agency Development
  • Design
  • Business Ownership
  • Start-up Leadership
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Interests

Photography
Design
Art
Healthy lifestyle
Streetwear
Vegan
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Industries

Creative Agencies
Fashion
Lifestyle
Music
Outdoor
Skate
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HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies

In my own words

Reed

<p><strong>Creative + Operations Director | Brand Builder </strong></p><p><br></p><p>With a passion for creating and scaling brands, I bring a unique blend of creative vision and operational expertise to every venture.

I started my journey as a cofounder of R.E.D.D. Bar, where I played a key role in building a national nutrition bar brand from the ground up. Through strategic operations, creative marketing, and partnership management, we transformed R.E.D.D. into a multi-million dollar company with a presence in major natural food markets across the country. Today, I lead PALMS Creative, a studio dedicated to helping brands grow through impactful marketing, streamlined operations, and standout creative services. I partner with clients to shape their story, elevate their identity, and drive meaningful engagement with their audience. Alongside our client work at PALMS, I’m also focused on developing our own brands: ISLES: Premium instant latte blends inspired by a love for simple, nourishing ingredients. Gift Shop Maine: A line of Maine-inspired apparel and accessories that celebrates local culture. Through these ventures, I get to combine my skills in brand building with my commitment to wellness, creativity, and the unique culture of Maine.</p><p><br></p><p>Aside from work, I love skateboarding and spending time with my family! ❤️✌️</p>

Trajectory

Oct 2024 — Now
Co-Founder · Gift Shop Maine
At Gift Shop Maine, we combine our passion for Maine's unique culture with creative design, crafting original, Maine-inspired products that celebrate the spirit of Vacationland. Primary duties include: creative direction, product development, website development, and brand strategy - ensuring every item reflects the charm, humor, and rugged beauty of Maine. Our products are intentionally designed in-house to capture the essence of Maine in fresh and meaningful ways, offering locals and visitors alike a chance to bring a piece of this place with them. I’m dedicated to creating high-quality, authentic souvenirs that go beyond the typical, bringing people closer to the Maine experience in a fun, memorable way.
Dec 2020 — Now
Founder · ISLES
In the heart of Maine, where rugged coastlines meet lush forests, ISLES was born from a simple yet profound desire: to create a moment of pure comfort and indulgence in every cup. Our small batch Latte Blends are more than just beverages; they're crafted with care, using only the finest, all-natural, organic, and plant-based ingredients. At ISLES, we believe that less is more. That's why we've carefully curated our blends to be free from any additives or artificial flavors - just pure, unadulterated goodness in every sip. Each blend is a celebration of simplicity, inspired by the beauty and bounty of nature that surrounds us. Our recipes are a labor of love, perfected over years of personal enjoyment. Now, we're thrilled to share them with you, inviting you to savor the same moments of joy and relaxation that have enriched our lives. Whether you prefer your latte hot or iced, ISLES has a blend that will envelop you in warmth and comfort, like a hug in a cup. So go ahead, take a moment for yourself, and indulge in the wholesome goodness of ISLES. After all, life is too short for anything less than the best. Sip up, and let every cup be a reminder to slow down, savor the moment, and enjoy the simple pleasures in life.
Dec 2020 — Now
Co-Founder · Palms Creative
We are your all-in-one Marketing and Design studio. Our passion is helping brands build. PALMS WAS BORN OUT OF DIRECT EXPERIENCE WHILE WORKING IN STARTUPS. As Natural Food CPG entrepreneurs ourselves, we worked with agency after agency, contractor after contractor, and partner after partner and could never seem to find the right balance of quality work, at an affordable price, with great customer service. It felt like we spent more time managing all of the contractors when we could have just done the work ourselves and at a higher level… but that left us no time to see the bigger picture. Enter PALMS! We know what’s it’s like to be in the trenches. We are here to help you navigate the daily onslaught of tasks of all shapes and sizes and free up your time so you can spend more time growing your business rather than being stuck in the grind. Let’s Build Together.
Jan 2014 — Nov 2020
Operations + Creative Director · R.E.D.D.
R.E.D.D., Inc. (Research Enhanced Design + Development) develops and sells nutritious + delicious on-the-go foods to people who want an edge. R.E.D.D. is headquartered in Portland, Maine. Co-Founded the original LLC and helped to build, grow, and sculpt the Maine-based Energy Bar startup into a $3MM Brand with 10,000+ Distribution Points Nationally as well as a thriving e-commerce business through Amazon, Thrive Market, and reddbar.com. Managed key areas of the business including Operations, Inbound / Outbound Logistics, Inventory and Forecasting, AR / AP, Marketing / Creative, Office / Warehouse, Tradeshow, Packaging Design, Brand Creative Direction, Photography, and reddbar.com. Directly Managed 1 FTE Warehouse / Office Employee and up to 8 Hourly Warehouse Staff. Key collaborator with Co-Founder, CEO, and Advisory Board on strategic direction of company throughout tenure.
Jan 2009 — Dec 2016
Owner · Reed Allen Photography, LLC
Graphic Design Web Design Branding Photography
Jan 2012 — Dec 2013
Production Manager / Marketing Director · Living Nutz
Rebranded CPG line of 13 Flavored, Sprouted, and Organic Nuts. Converted packaging to pre-printed bags for production efficiency and market competitiveness. Designed and soft-launched 2 CPG lines of Raw and Sprouted Nuts. Managed and oversaw production schedule and facility.

Activity

Education history

University of Southern Maine logo

University of Southern Maine

BA | 2006 - 2010

New York Film Academy logo

New York Film Academy

Video Editing Intensive

Maine College of Art & Design logo

Maine College of Art & Design

Studio Art Foundation

Northeastern University logo

Northeastern University

Liberal Arts Foundation

Connections

Tyler La Flamme profile background
Tyler La Flamme profile photo

Tyler La Flamme

Senior Designer
Carver Skateboards

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