Rachel McClure

Director of Digital Marketing · Freelance Marketing Manager

Moneta, VA

In My Own Words

As a passionate social media manager with over 7 years of experience in the digital marketing world, I thrive at the intersection of creativity and strategy. I specialize in building authentic connections between brands and their audiences through engaging content, data-driven strategies, and impactful campaigns.

Over the years, I've managed diverse projects across industries, growing social followings, increasing engagement rates, and driving measurable ROI. From crafting compelling stories to analyzing trends and metrics, I bring a balanced approach to both the art and science of digital marketing.

I love tackling challenges, staying ahead of ever-evolving trends, and finding innovative ways to help brands stand out in a crowded digital space. Whether it’s launching a new product, managing a brand refresh, or promoting a nonprofit, I take pride in delivering results that exceed expectations.

Let’s connect if you're looking for someone to elevate your digital presence, amplify your voice, or simply brainstorm creative ideas!

Work Experience

Social Media Manager & Squarespace Website Designer

Freelance Marketing Manager

2018 – Present

Managing and executing comprehensive social media strategies for diverse clients nationwide, including dental offices, commercial real estate firms, restaurants, vacation rental companies, and nonprofits. Overseeing branding, content strategy, and performance analytics to ensure consistent growth and engagement.

Duties Include: • Developing creative digital content and graphics for multiple platforms • Managing organic engagement and community interaction • Creating and optimizing websites, blogs, and newsletters • Overseeing SEO strategies, analytics, and reporting • Platforms: Instagram, Facebook, LinkedIn, Pinterest, and YouTube • Tools: Canva, Wix, Squarespace, ClickUp, Loomly, Sprout Social, Sendible, and Monday.com

Director of Digital Marketing

Director of Digital Marketing | Agenacare Housecalls & Agenacare Aesthetics

2021 – 2023

Led digital marketing and social media efforts for two sister brands in healthcare and aesthetics. Created engaging campaigns and graphics, managed content calendars, and optimized web and email strategies to improve brand awareness and patient engagement.

Social Media Manager

Director of Social Media | Casago (formerly SMLrental.com & SnowshoeRealEstate.com)

2019 – 2021

Managed social media strategy for a vacation rental company with over 75,000 social media followers across North America and Mexico. Designed content and campaigns that increased online visibility, engagement, and bookings.

Social Media Marketing Specialist

My Gym Children's Fitness Center

2018 – 2019

Created and executed digital marketing campaigns to promote local events and memberships. Developed creative social media content to strengthen community engagement and brand loyalty.

High School Teacher

Nicholas County Board Of Education

2013 – 2018

Teaching anatomy and biology to high school students.

Education

Bachelor of Science (B.S.)

Marshall University

2008 – 2012

Projects

Edo Sushi

https://www.edogrillandsushisml.com

I am thrilled with the results of this project!

Edo Sushi & Grill is a local sushi restaurant that I frequent fairly often. I am thankful that they entrusted me to revamp their website on Squarespace.

I've included some before and after photos of their site!

Interests

RunningSwimmingHiking

Skills

Email MarketingPublic SpeakingMicrosoft OfficeCustomer ServiceSocial MediaInstagramRelationship BuildingFacebookYouTubeTwitterAdobe SparkInstagram MarketingMicrosoft PowerPointSocial Media Optimization (SMO)Brand AwarenessContent StrategyMicrosoft ExcelPaid Social Media AdvertisingSmall Business MarketingFacebook Ads ManagerPaid Social MediaAdobe PhotoshopSocial Media MarketingPinterestFacebook AdsSocial Media AdvertisingSnapchatAdvertising CampaignsMicrosoft WordMicrosoft OutlookYelpSquarespace

Industries

SnowSurfTriathlonRunWakeHealth & Fitness

Activity

See all

Rachel McClure Director of Digital Marketing · Posts · 2025-11-10

As excited I am for snowboard season to be here... I'm not looking forward to missing out on my newest (and arguably most dangerous) hobby - stand up jet ski racing!

Rachel McClure Director of Digital Marketing · Posts · 2024-09-05

One of my favorite things about working in the digital marketing field is getting to meet and interact with clients all over the country. Recently, I got to help a local client revamp their website and I'm absolutely thrilled that I was able to help them out!