Preston Sierra

Business Owner

2008 – Present

• Creative direction towards top tier brand development • Numbers driven for analytical advancements in KPI, focusing and maintaining a net positive ROI • Creating digital assets with brands like VF Corp, North Face, VANS, Gucci, Ray-Ban Eyewear, Ring Security Cameras, Poler, Hurley, 2 Gingers Irish Whiskey Co, Karakorum Binding Company and many more. • Excellent storytelling skills, being communicative with stakeholders across multiple brands simultaneously. • Cross functional coordination with teams for Go To Market Strategy

Editorial Photo Editor

2014 – 2016

• In collaboration with the UX & Design Teams, created front page composite imagery for the fast-paced flash sales eCommerce and digital market. • Top tier % of NPV events with fastest grossing sale history • Operated in the advancement of Sunglasses & Readers Composites • Created seasonal style guides and storyboards used for company wide deployment of Design Implementation, bridging the gap between Design and Merchandising teams. • Awarded highest growth in sales while maintaining deadline driven events with functionality and aesthetic requirements. • Designed thousands of front page editorial events in the span of three years.

Marketing Coordinator

2013 – 2014

• Managed Editorial imagery on www.Sugarbowl.com while being in charge of third party websites, (Sprout Social, OnSnow, Instagram, Facebook, etc.) • Creative Director for Crows Peak chair lift installation Marketing. • Initiated events in San Jose and Sacramento for the SnowBOMB Festivals

LED Laser Printer

2012 – 2013

Designed and manipulated graphic material to get ready for print use and implemented my knowledge of key base design programs to further help business implementation. We printed thousands of products that would see locally and worldwide.

Bachelor of Science (B.S.)

2008 – 2013

Skills: Interpersonal Skills · Content Strategy · Skilled Multi-tasker · Critical Thinking · Concept Art · Creative Problem Solving · Adobe Illustrator · Brand Awareness · Client Communication · Design Systems · Clarity · Creative Ideation · Color Theory · Cross-Channel Marketing · Analytical Writing · Branding & Identity · Hands-on Design · Landing Pages · Creative Executions · Digital Marketing Agencies · Figma (Software) · Online Marketing · Budgeting · Concept Development · Problem Solving · Brand Storytelling · Analytical Skills · Client Presentation · Presentation Skills · Communication · Marketing Campaigns · Commercial Marketing · Creative Work · Content Management · Leadership · Digital Designs · Coaching & Mentoring · Social Media Advertising · Social Media Optimization (SMO) · Graphic Design Principles · Advertising · Attention to Detail · Outdoor Advertising

Bachelor of Science (B.S.)

2008 – 2013

Gained experience in multiple mediums with a growth and emphasis in Film, Marketing Management and Design, Graphic Design, Typography and Art History relations.

I use successful marketing tactics with visual uniforms as film, design, typography and space would desire.

Coal Pad DIY

~Coal Pad DIY Skatepark Fundraiser~ I have been helping our local DIY skatepark for the last 8 years now, from designing skate features, pouring concrete and creating designs. This is our newest poster, soon to be shirts. Please help us support this skatepark if you can, we enjoy creating this skate-able art piece while continuing to grow our community.

Vans

Creative Direction + Creative Freedom