Pete Kearney
Seattle | United States
Skills
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Interests
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Summary
Activity
Work experience
Publicis Groupe
Executive Vice President, Executive Creative Director | 11/2017 - 10/2020
- Seattle office creative lead with over $70M in billings and 125 employees, including 25 creatives, across agency clients:
• T-Mobile Wireless National Brand Advertising
• Metro Prepaid Wireless National Brand Advertising
• Aflac National Brand Advertising
• Special Olympics
• KEXP Radio
• New Business
- Guided T-Mobile MarCom through 2Y $43B Sprint merger in 2020, creating the 3rd largest US wireless carrier, resulting in an astounding 52% YOY increase in US annual revenue and 68% YOY increase in EBITDA, with one of the company's lowest churn rates in almost 10 years
- Established customizable, dynamic digital advertising system for T-Mobile including strategic parameter creation, creative master development, and system maintenance
- As incumbent, retained $10M Aflac SOW through pitch process - 6 months post-pitch added $3M social media project work to scope
- Led successful 6 month $30M Metro Wireless Brand pitch including all integrated media - terrestrial/online video, radio, social, and experiential
LeadDog Marketing
Executive Creative Director | 07/2016 - 05/2017
- Agency creative department lead, with 16 creatives, for clients including:
• Audi (Sport and Lifestyle Experiential Marketing)
• Adidas/Reebok
• Coca Cola (Smartwater/Vitamin Water)
• REI Outdoor
• Krave Beef Jerky
- Led successful new business pitches for:
• Ben & Jerry's
• Coca Cola Teens Project
WME/IMG
Freelance Executive Creative Director, Marketing and Brand Solutions | 11/2015 - 07/2016
- Co-led NY creative group with 12 creatives for Anheuser Busch INBEV (Budweiser/Bud Light) with over $12M in billings across 7 sports properties including:
• Major League Baseball
• National Football League
• National Basketball Association • 2016 Olympics
• UFC
• eSports
• Professional Bull Riders
- Developed and led execution of $6M Bud Light All Stars (BLAST) eSports program including:
• influencer/gamer discovery and contract negotiation
• creative/content ideation, development of program marketing including Twitch content partnership and integration, online content series following All Stars through a 9-month season, on-stage live content at TwitchCon featuring avid celebrity gamers Shaq, Snoop Dogg, Greg Jennings and Adriene Curry.
EP+Co
Senior Vice President, Executive Creative Director | 01/2014 - 11/2015
- Led entire Verizon Wireless creative group, across New York and Greenville SC offices, with 34 creatives, over $50M in billings, covering 6 lines of business including:
• Verizon Wireless retail advertising
• Verizon Wireless B2B retail advertising
• 4 Regional Verizon Wireless Retail Marketing groups
• National and Regional Verizon Wireless Sponsorships Experiential/Activation
• National and Regional Verizon Wireless/Fios Social including Facebook, Instagram, Pinterest, and Periscope
• Verizon Fios in-store/POP
Verizon Wireless
Vice President, Creative Director | 01/2011 - 12/2013
- Led Verizon Wireless Retail creative group while working across agency accounts including:
• Bojangles
• Advance America
• Samasource
• National Humane Society
- Led successful $6M Denny's Brand pitch including all national integrated media: brand/promo tv, social, in-store and experiential
Education history
Loyola Marymount University
BA | 1986 - 1991



