Pekka Keinänen

Pekka Keinänen

Co-founder · Tarvas Footwear

Helsinki, ES

In My Own Words

Footwear designer with wide experience of product development and quality control. I have worked years as footwear designer / developer travelling for production setups and quality control to central and southern Europe, Malaysia and China. I have also been designing freelance for years. Skateboarding since mid eighties and closely seeing skating and streetwear culture evolve during 30+ years is a good background for development of lifestyle products. Strengths: Development of stylish and inventive constructions, BA degree of footwear design, Construction and material testing / development, Crafting prototype shoes by hand, Quality control at production lines, Wide design experience (lifestyle sneakers, skate shoes, orienteering shoes, desert boots, winter footwear with spikes, safety footwear, outsoles for hunting and trekking, free run footwear…), Good eye for what’s next (in footwear)

Work Experience

Co-founder

Tarvas Footwear

2017 – Present

Design / production / brand management

Freelance designer

Freelance

2015 – 2017

Designing and developing footwear for various purposes (lifestyle, hunting, etc.)

Footwear designer / developer

Nokian Footwear

2008 – 2015

-See summary-

Freelance

Freelance

2005 – 2008

Designing footwear for various purposes

Education

A level

Lyseonpuiston lukio

1993 – 1996

A level

Audio visual studies

Rovala

1998 – 1999

Audio visual studies

Interests

MusicTravellingTrekking

Industries

FashionLifestyleOutdoorRunSkateSnowStreetwear

Connections