Paul McClain

- Achieved 45% year over year sales growth (same period 2016-17) - Successfully shifted primary sales channel strategy from B2B to Direct-to-consumer - Established mobile delivery network, negotiating sales agreements with velofix and Beeline bikes - Developed non-traditional strategic partnerships, i.e. guest ranch and corporate campus - Managed customer service inquiries, order fulfillment, and after sale service communication - Developed and managed event and mountain bike demo program

- Oversee the complete go-to-market process from product line planning/strategy, design, development, and marketing story creation for a $130 million global product line - Established global SMU product development channel creating over 100 styles for key accounts in Asia, South America, Europe & North America - Identified key styles & artist/licensing collaborations for limited edition products launched seasonally in Crocs flagship stores - Successfully launched the first Crocs fashion designer collaboration achieving 85% sell-through in one month