Patti Gasparian
Account Executive Manager · KEEN Footwear
Huntington Beach, CAIn My Own Words
Proven talent at capitalizing on viable opportunities in the marketplace for significant business growth, my analytic approach produces measurable marketing and sales performance across simultaneous initiatives: Achieving Double-digit Business Growth Realizing Extraordinary Profit Performance Building Sustainable Revenue Streams Exceeding Management & Shareholder Expectations Catapulting Brand Recognition & Demand Generation Known as an international industry driving force with experience in both the sell-in and sell-thru process as well as a product’s life cycle, I have an authentic ability to connect to the end consumer by delivering a message that connects them to the product and drives action. Coupled with my expertise in marketing strategy, content marketing, interactive marketing, loyalty, brand positioning, integrated marketing programs, and value proposition, I am proud of the difference I make within the outdoor, athletic and sporting goods marketplace. SPECIALTIES INCLUDE ? Ecommerce ? Account Development/Acquisition ? Financial Reporting ? Competitive Sales Analysis ? Cross Functional Communication ? Strategic/Tactical Planning ? New Market Penetration ? Consumer Insight ? Retail Analytics If you’d like to learn more about my approach to business, leadership, and staff development and how I can bring that expertise to your brand, I would love to hear from you. Connect with me here or feel free to reach out: ? pagasparian@gmail.com ? 714.421.3524
Work Experience
Account Executive Manager
KEEN Footwear2014 – Present
Results Driven Manager with a Multi 100 Million-dollar Footwear Company selling to Outdoor, Specialty, Better Footwear, Athletic Specialty and Sporting Goods accounts throughout the West Coast.
Sales Manager
Travis Mathew2013 – 2014
Multi Million-dollar Company selling apparel throughout the United States. Pioneered the first line of TMCA fitness and tennis apparel. Managed major key accounts along with sales planning and managing sales reps around the country. Spearheaded cross-functional initiatives to achieve marketing presence in the field. Trained, coached and mentored a team of 7 to ensure smooth adoption of the new line.
Specialty Account Manager
New Balance Athletic Shoe, Inc.2000 – 2013
As a specialty account manager delivered quarterly sales goals, inventory management, and sell-thru for shoes and accessories for an $8.5M account base which included Key Account, Specialty Independents, high volume and internet accounts. Member of the Rep Advisory Board and represented the West Coast in all Merchandise and Sales Planning Meetings and Member of the Tennis Advisory Board with involvement in all tennis summit meetings. Strengthened company's business by leading implementation of the On Boarding Training for all new sales reps and piloted the initiation of rollouts for all new enterprise software solution for sales reporting.
