Patrick Shaughnessy

• Develop and execute the overall strategy for the product lines assigned that deliver results that outpace the market. • Responsible for providing periodic reviews of the companies’ competitive position in the market and recommendations to achieve the business unit goals. • Develop product roadmaps and individual product strategies to navigate the new aftermarket technologies introduced by OEM. Providing key insights to timing of aftermarket impacts through industry research and market research from key data suppliers and partners. • Using the collective competitive and market/industry intelligence; compile an active list of potential new products and part numbers within the business unit to maximize segment growth and profitability. Use the list of potential new part numbers to ensure best in class availability. • Using the New Product Launch Process; determine the feasibility of potential new part numbers or products in the context of the market demand, pricing and competitive offerings to maximize revenue growth and profitability as well as drive sourcing/procuring of samples for R&D. • In collaboration with the Engineering, Sales and Category Management, use market data to determine product lifecycle stages to properly manage the product from introduction through end of life. • Interact with sales teams, category management, pricing team, engineering team, content team, technical service and customer service to gather and distribute information. • Collaborate with commercial team to develop profitable business cases for customer opportunities and drive the strategy to win new business. • Demonstrates clear thinking regarding forecast drivers, forecast business impacts, and drives to accurate forecasts. • Participate in data maintenance activities in support of the company’s ERP system. • Support Marketing Managers with key messaging to our end consumers, buyers, and commercial teams.

• Formulates, executes, and maintains product line strategies including life cycle management, growth focused NPD roadmap development, margin expansion, pricing strategy, and overall portfolio commercialization. • Utilizes the 4-P’s of Marketing (Price, Product, Promotion, & Place) in the execution of the defined product line strategy. • Leads cross functional teams, establishes key performance indicators (KPI’s), and collaborates with various departments to ensure product life cycle management of the business line is maintained and effectively managed. • Performs competitive benchmarking and market share/trend analysis. • Develops market insight through the voice of customer research, customer unmet needs, continuous evaluation of market and technology trends to drive product innovation. • Develops customer relationships with the knowledge they will participate in market research and provide feedback on early prototypes. • Oversees the New Product Development experience from VOC to concept and through product launch. • Drives 80/20 complexity reduction across the product lines including product rationalization. • Drives margin expansion for the Product Line by working with Operations and/or Supply Chain to drive cost reductions (PPV), Engineering to drive VA\VE projects, and finally with Commercial on pricing. • Works with Engineering to identify root causes to product issues and resolve customer problems.

* Develop and execute a comprehensive product strategy that aligns with company goals and drives revenue growth and profitability expectations * Lead and mentor a team of product managers, providing guidance and support throughout the product development life cycle * Develop and implement product management processes and frameworks to streamline product development and improve efficiency * Identify and implement product management tools and systems to enhance team collaboration, project tracking, and reporting * Work closely with engineering and IT teams to integrate product management systems with existing infrastructure and ensure seamless data flow * Drive innovation by staying current with industry trends and emerging technologies

* Develop and maintain a 3-year product line marketing plan which includes a market overview, trends, market size, technology evolution. SWOT analysis, customer & competitor market share, key metrics, key initiatives * Identify and develop new product opportunities * Assist with product lifecycle management * Work closely with corporate engineering to communicate product requirements/market needs * Support the customer by responding to all product inquiries * Assist the marketing team on product literature, advertising, sales training and support materials * Contribute to new business development efforts, including new category and new channel assessment * Responsible for acquiring, updating and comparison of competitive performance/landscape (pricing, features, applications and innovation) * Conduct Original Equipment (OE) research

* Manage the design and media team as well as oversee all social media accounts * Accomplish business development activities by researching, developing and implementing marketing opportunities/sales plans * Develop a customer-focused partnerships with after-market dealers demonstrating our ability to drive their business revenues * Meet marketing and sales financial objectives through forecasting requirements, preparation of monthly and annual budgets, scheduling events, and initiating corrective actions * Improve product marketability and profitability by researching, identifying and capitalizing on market opportunities and product development

* Restructured, finalized and maintained a company Facebook page and created an initial Instagram page * Implemented market penetration strategies: response to web inquiries, social media, ad postings on automotive sites, trade shows/events, booth design and set-up, and use of product displays at special events * Grew business-to-business market base from start-up to twenty accounts within six months

* Conducted extensive market research to identify industries with a need for ongoing education and information concerning market, industry and economic trends * Established relationships with Fortune 500 clients to effectively market the benefits of educational conferences and functioned as a solutions and consultative seller on their business development goals * Served as Project Manager taking events and conferences from concept to successful implementation * Provided on-the-job training for new hires * Consistently achieved monthly sales quotas