Patrick Crotty
Volunteer · Coleman
Centennial, CO
In My Own Words
Marketing, Merchandising, Sales, and Product Line Management professional
Work Experience
Trade Marketing Manager
Coleman2015 – Present
Leads, develops, and executes marketing differentiation strategies for Coleman products, ca. 3,000 SKU’s. Coordinates trade spending for Food and Drug (Grocery), Club, Mass, Sporting Goods, and Specialty channels. Develops and delivers channel/customer plans that maximize sales, profit and share objectives of the category and works across product and sales team to commercialize key initiatives in order to drive execution, implementation and sell through at retail. Coordinates with sales teams to ensure marketing goals and calendar plans are communicated to retail partners. Builds and provides assortment recommendations by customer/channel based on distribution gaps, competitive assortment and the channel strategy that has driven a 28% increase in sales. Utilizes internal and external market data to analyze the performance of the retails sales of the category and gross margin percent. Develops and enforces relevant market pricing and MAP policies resulting in a 30% reducti
Volunteer
Snowbird Ski and Summer Resort2012 – Present
Snowbird Sports Education Foundation volunteer
Apparel Product Merchandising Manager
Salomon2012 – 2014
Lead development and execution of Salomon's apparel business in the United States.
Created and maintained seasonal product line plans complete with wholesale, retail, and MAP pricing.
Budgeted and planned seasonal apparel sales goals for wholesale, retail, promotional and E-commerce business areas.
Built yearly and seasonal apparel SKU level forecasts and inventory plans for wholesale, retail, promotional, and E-commerce business areas.
Ensured product range met pricing, volume, sales and margin targets set through budget process.
Represented market interests within global Business Planning team.
Selected and built channel right assortments to connect product to distribution channels.
Prepared and executed sales meeting presentations (interactive power point presentations, live product demonstrations with models, fashion shows, and outside product testing).
Presented sales and product information to retail accounts, field service reps, internal management stakeholders, customer service, marketing partners, and athlete teams.
Assembled seasonal sales programs to drive sales through volume and other incentive based discount structures.
Conducted regular retail store visits and focus groups to understand product and consumer trends.
Briefed new products with target customer, price point, feature set logic, number of colorways, and competitor information.
Led development of Shop-in Shop framework that included POP tools, branded fixtures, retailer contracts, infrastructure evolution, inventory planning, and in-store build.
Merchandised trade show booths and corporate showrooms using visual merchandising planograms including fixture and mannequin build outs and window displays.
Managed seasonal sales sampling process receiving, organizing, and liquidating softgoods samples.
Developed shop training manuals and best practices to educate retail sales associates on Salomon apparel products to drive sell through.
Senior Product Manager
Ogio International2010 – 2012
Managed men's and women's backpack, messenger, duffel, computer case, tote bag, and accessory products—75 styles/200 sku's.
Created and maintained $10 million product range and line plan complete with wholesale/retail pricing, color assortment, margins and feature set logic.
Directed and briefed product designers on new product creation, color way creation, and product feature sets using feedback from sales, key customers, competitor products and sell through analysis.
Pre-costed products to ensure margin goals were incorporated into design, material, and construction process.
Developed and executed "Go to Market" product launches with sales man samples, dealer and consumer catalogs, hang tags, QR code product videos, website content, and print advertising.
Achieved 40% margins on new triathlete/multisport gear bags line.
Managed 2-product cycle timeline to ensure key milestones dates were met and adhered to.
Presented product line to key company personnel, salesman, and key accounts.
Expanded inter department teamwork to drive key produce category initiatives.
Product Manager
Spyder Active Sports2006 – 2009
Coordinated and managed men's and women's base layer, performance essentials (fleece jackets, t-necks, down jackets/vests, soft shell jackets, sweaters, gloves, hats, and belts), socks, backpack, and ski travel bag products—200 styles/2,500 sku's.
Revamped product range and line plan complete with wholesale/retail pricing, color assortment, margins, and feature set logic.
Determined new product categories and created consumer profiles to target opportunity set.
Established fabric and trim parameters based on performance strategies, testing standards, and price targets.
Revitalized seasonal color palette and submitted all color lab dips to material managers.
Executed garment and accessory illustrations into final color ways.
Communicated with design and development to achieve margin goals.
Presented product line to key company personnel, salesmen, and key accounts.
Product Development Manager
The North Face2004 – 2006
Organized and managed development process of youth outerwear, equipment, gloves, hats, and accessory categories—200 styles/600 sku's.
Managed 3 direct reports
Product Development Manager
American Sporting Goods2002 – 2004
Developed athletic footwear—70 styles/700 sku's.
Product Developer
Fox Racing2000 – 2002
Developed motocross chest protectors, elbow pads, knee pads, helmets, and boots—70 styles/700 sku's.
Product Manager
Atomic Ski/Elan Ski1994 – 2000
Managed snowboard, snowboard boot, snowboard binding, outer wear, gloves, hats, backpacks, and snowboard travel products.
