Daniel Feeherty

Make to Order Coordinator

2022 – 2022

Liaison between customers and cross-functional teams to deliver custom apparel projects on time ? Collaborated with design & production to increase e?ciencies ? Met timelines to deliver custom projects on time with no delays

Senior Specialist Employment Brand

2018 – 2022

? Developed & scaled strategies that grew seasonal applicant volume ? Managed paid media across multiple job boards and other digital & print outlets ? Implemented and optimized PPC campaigns to fill applicant pools ? Implemented new career website enhancements to create a better UX ? Developed new employment content to demonstrate the culture and perks ? Implemented new email strategies that drove 7% of our site tra?c ? Analyzed & reported on website, social media & email analytics ? Optimize our paid media so that we were more e?cient with our spend YOY ? Implemented new heat mapping tools to discover user behaviors

Marketing PR Representative; Contract

2018 – 2018

? Assist in projects after new website was launched ? Complete request for departmental website updates

Digital Marketing Specialist

2016 – 2018

? Developed strategies that grew social media following by 8% ? User experience website enhancements resulted in a revenue increase of 16% per session and average order value of 4% ? Set up Amazon Seller Central to create new online selling presence ? Optimized retargeting & paid advertising campaigns for best performance

Digital Marketing Coordinator

2015 – 2016

Bachelor of Science

2007 – 2011

Bachelor of Science

Master of Business Administration

2014 – 2016

Master of Business Administration