Summary
Activity
Work experience

Dope
Marketing and Photography Manager | 05/2016 - 11/2016
Manage all Marketing activities and Content Creation (Photography, Video, etc.) for DOPE and mnml.la:
• plan, create, and coordinate production of all content for DOPE and mnml (subsidiary brand)
• oversee performance on online store and ensure attainment of weekly, quarterly, yearly goals
• deploy and manage digital advertising campaigns
• link with wholesale and manage efficient funnel of media assets to ensure account support and big-box bookings
• shoot e-commerce photography, wholesale product photography, and studio marketing photography
• conceptualize, direct, and execute editorial lookbook shoots
• generate creative for tradeshows, implement buildout and overall brand presence, manage wholesale support at large
• communicate with all departments to ensure proper branding and product representation
• manage brand copy and media across wholesale, social, online, etc.
• establish and maintain relationships with artists, industry professionals, and influencers; manage promoti

DOPE
Marketing Associate | 12/2014 - 05/2016
Coordinate and provide support for all marketing efforts of this streetwear, fashion and apparel brand.
-Style celebrities, artists, athletes, industry tastemakers and influencers.
-Liaise with wholesale accounts for development and execution of key sales support programs.
-Aid in the management of our online platform.
-Assist in organizing and representing the brand at major industry events (tradeshows, events, activations, etc.).
-Create and edit copy and content across all editorial platforms and marketing programs (social media, website, proposal decks, press releases, etc.).
dope.com
Unlimited Trading Company (UTC)
Brand Manager/Marketing Coordinator | 12/2013 - 12/2015
An integral member of this action sports, lifestyle distribution company, I manage branding and marketing of the Fox Racing & lifestyle brand in all Mexico regions. Other brands: Shift, Hurley, etc.
-Manage branding and marketing of the Fox Racing and lifestyle brand in all Mexico regions.
-Prepare marketing assets for release to key accounts and end users via: social media, email newsletters, etc.
-Design marketing activations, release POP, digital content, organize pop-up events, grassroots & endemic activations.
-Brand story & strategy at: trade shows and all marketing and PR events.
Unlimited Trading Company (UTC)
Sales Representative | 12/2013 - 04/2014
Formed part of inside sales team at UTC.
-Inside sales: close sales with existing customers, prospect and open new customers.
-Design sales activations via sell through reports & business development strategy; forecasting.
Installation Media
Editorial Assistant (Internship) | 09/2013 - 12/2013
Editorial intern at Installation Magazine, the world's first digital contemporary arts magazine.
-Edit and transcribe content, create original copy for features, research, story development and pitching, channel magazine’s brand via social media and other outlets.
-Aid in contact management and weekly email newsletter.
installationmag.com
The Daily Nexus
Staff Writer | 01/2011 - 12/2012
Contributing staff writer at The Daily Nexus' Artsweek, UCSB's daily newspaper
-Pitch stories for features and articles, perform interviews for campus-specific, arts-related events.
-Create and edit copy under tight deadlines.
dailynexus.com
UC Santa Barbara
Librarian Assistant, Donald C. Davidson Library | 09/2010 - 12/2012
Student librarian assistant at UCSB’s Donald C. Davidson Library Reference & Information Desk.
-Student librarian assistant, aid patrons and librarians with: research, directional assistance, procedures.
library.ucsb.edu
Education history
Bonita Vista High School
High School Degree | 2008 - 2009
Paris Center for Critical Studies (CIEE)
Etudes Critiques | 2013 - 2013
Université Sorbonne Nouvelle (Paris III)
Littérature Générale et Comparée | 2013 - 2013
University of California, Santa Barbara
Bachelor of Arts (B.A.) | 2009 - 2013





