Nicole Valencia — Marketing and Photography Manager at Dope

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Nicole Valencia

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Los Angeles | United States

Skills

No information

Interests

Business development
Brand development
Film & video
Fashion & apparel
Creating and communicating compelling brand stories
Editorial writing
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Industries

Bike
Fashion
Lifestyle
Moto & Powersports
Music
Outdoor
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Work experience

Dope logo

Dope

Marketing and Photography Manager | 05/2016 - 11/2016

Manage all Marketing activities and Content Creation (Photography, Video, etc.) for DOPE and mnml.la: • plan, create, and coordinate production of all content for DOPE and mnml (subsidiary brand) • oversee performance on online store and ensure attainment of weekly, quarterly, yearly goals • deploy and manage digital advertising campaigns • link with wholesale and manage efficient funnel of media assets to ensure account support and big-box bookings • shoot e-commerce photography, wholesale product photography, and studio marketing photography • conceptualize, direct, and execute editorial lookbook shoots • generate creative for tradeshows, implement buildout and overall brand presence, manage wholesale support at large • communicate with all departments to ensure proper branding and product representation • manage brand copy and media across wholesale, social, online, etc. • establish and maintain relationships with artists, industry professionals, and influencers; manage promoti
DOPE logo

DOPE

Marketing Associate | 12/2014 - 05/2016

Coordinate and provide support for all marketing efforts of this streetwear, fashion and apparel brand. -Style celebrities, artists, athletes, industry tastemakers and influencers. -Liaise with wholesale accounts for development and execution of key sales support programs. -Aid in the management of our online platform. -Assist in organizing and representing the brand at major industry events (tradeshows, events, activations, etc.). -Create and edit copy and content across all editorial platforms and marketing programs (social media, website, proposal decks, press releases, etc.). dope.com
Unlimited Trading Company (UTC) logo

Unlimited Trading Company (UTC)

Brand Manager/Marketing Coordinator | 12/2013 - 12/2015

An integral member of this action sports, lifestyle distribution company, I manage branding and marketing of the Fox Racing & lifestyle brand in all Mexico regions. Other brands: Shift, Hurley, etc. -Manage branding and marketing of the Fox Racing and lifestyle brand in all Mexico regions. -Prepare marketing assets for release to key accounts and end users via: social media, email newsletters, etc. -Design marketing activations, release POP, digital content, organize pop-up events, grassroots & endemic activations. -Brand story & strategy at: trade shows and all marketing and PR events.
Unlimited Trading Company (UTC) logo

Unlimited Trading Company (UTC)

Sales Representative | 12/2013 - 04/2014

Formed part of inside sales team at UTC. -Inside sales: close sales with existing customers, prospect and open new customers. -Design sales activations via sell through reports & business development strategy; forecasting.
Installation Media logo

Installation Media

Editorial Assistant (Internship) | 09/2013 - 12/2013

Editorial intern at Installation Magazine, the world's first digital contemporary arts magazine. -Edit and transcribe content, create original copy for features, research, story development and pitching, channel magazine’s brand via social media and other outlets. -Aid in contact management and weekly email newsletter. installationmag.com
The Daily Nexus logo

The Daily Nexus

Staff Writer | 01/2011 - 12/2012

Contributing staff writer at The Daily Nexus' Artsweek, UCSB's daily newspaper -Pitch stories for features and articles, perform interviews for campus-specific, arts-related events. -Create and edit copy under tight deadlines. dailynexus.com
UC Santa Barbara logo

UC Santa Barbara

Librarian Assistant, Donald C. Davidson Library | 09/2010 - 12/2012

Student librarian assistant at UCSB’s Donald C. Davidson Library Reference & Information Desk. -Student librarian assistant, aid patrons and librarians with: research, directional assistance, procedures. library.ucsb.edu
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