Jan 2018 — Mar 2020
Responsible for relaunching the women's business under new swimwear and performance focus. Drive overall women's brand across all functions further than product alone- key marketed stories and photoshoot direction, catalog and selling prep, and overall vision. Maintain close communication and alignment across geographies to drive a universal experience, execute clear product strategy and plan effectively for demanding and dynamic production streams. Managed a $20M global business across multiple categories & increased North America revenue 14% FY19 post relaunch- with a planned 10% global increase for FY20.
Jan 2016 — Jan 2018
Construct line architecture addressing all needs of the business (NA, Europe, Japan, Australia) while driving overall brand initiatives and division focus. Build seasonal roadmap, including pricing and margin targets, style/sku plan and revenue growth. Manage planning and direct reports in both design and merchandising, along with managing seasonal buys and inventory.
May 2015 — Jan 2016
Responsible for integrating all partners (Product, Retail, Merchandising, Brand, Digital) in managing the Nike.com/Hurley business globally. Assist with defining and managing the product proposition online/DTC by focusing en editing the assortment to amplify the best expression of our seasonal product stories. Partner with analytic team to define strategy and review site traffic, conversion, and revenue daily, through merchandising and cross-sell/up-sell strategies.
Nov 2012 — May 2015
Construct line architecture addressing all needs of the business (wholesale & DTC) while overall driving brand initiatives and division focus. Build seasonal roadmap, including pricing and margin targets, style/sku plan and revenue growth. Manage planning and direct reports in both design and merchandising, along with managing seasonal buys and inventory. Lead account showings, Go-to-Market presentations, licensee partner meetings & alignment, seasonal catalog creative direction, layout & photoshoots.
Continued as Hurley Women's Printables lead. Propelled double digit growth and returned profitability to Women's Printable business +25% FY15.
Jan 2010 — Nov 2012
Responsible for assisting Director of Merchandising across all daily functions & expectations including but not limited to; composing seasonal decks, collecting analyzing Action Watch reports, setting & leading cross functional meetings, catalog management, calendar management, sample management.
Delivered and presented weekly business planning report updates for all categories.
Lead Hurley Women's Printables business; tees & fleece; confirmation seasonal financial targets, line architecture, production buys, product sample review and final retail execution.
