Yuji Kanbayashi

April 2017 - March 2020 * Strategized and executed 3-5 marketing events per month between retail accounts, community partners, sporting events, brand partners, and influencer/athlete network within North America. Main POC for global brand marketing initiatives across different regions. * Expanded brand visibility and generated sales leads for various distribution channels. Managed sustainable relationships with a network of key influencers and ambassadors to amplify the brand message and new product launches. * Conceptualized and executed original grassroots marketing initiatives such as the Shapers Market and Friday Surf Mornings with Brett Simpson to connect with hyperlocal communities. This concept of creating community programs that serve our consumers to create an authentic emotional connection with the brand has allowed thousands of new consumers to experience the Hurley brand. * Lead influencer marketing events, managed project budgets, and KPI's to align with company goals. * Maintained meaningful relationships with non-profit and community partners such as: Waves 4 Water, Mauli Ola Foundation, Life Rolls On, Surf Bus, Huntington Beach High School. * Budgeted, conceptualized, and executed SMU and promotional products with internal product team and third-party vendors within delivery deadlines.

Managed a team of 30 employees between the sales floor and back of house to maintain a smooth sales event. * Assisted with developing sales floor plans to maximize efficient consumer journey. * Coordinated the flow of thousands of new units per hour onto the sales floor to maximize sales of inventory. * Executed the setup and breakdown of all warehouse sales. Checking in and out of all inventory.