Fashion

Outdoor

Surf

Swim

Drive profits and maximize opportunities by staying authentic to the brand and relevant to the consumer.
-Knowledge of retail industry target customer analysis and implementation of proper marketing and merchandising strategies.
 Dynamic leadership, team building, organizational and communication skills, including; selling, negotiating strength, and cross-functional relations.
-Clear and detailed working knowledge and understanding of a wide range of design, including but not limited to; construction, fabrications, graphics, sportswear, swimwear and active wear.
-Working knowledge of garment costs and gross margin formulas.
-The ability to produce and execute a creative outcome and solution to design briefs.

Responsible for relaunching the women's business under new swimwear and performance focus.  Drive overall women's brand across all functions further than product alone- key marketed stories and  photoshoot direction, catalog and selling prep, and overall vision.  Maintain close communication and alignment across geographies to drive a universal experience,  execute clear product strategy and plan effectively for demanding and dynamic production streams.  Managed a $20M global business across multiple categories & increased North America revenue 14% FY19 post relaunch- with a planned 10% global increase for FY20.

Global Product Director

Construct line architecture addressing all needs of the business (NA, Europe, Japan, Australia) while driving overall  brand initiatives and division focus.  Build seasonal roadmap, including pricing and margin targets, style/sku plan and revenue growth.  Manage planning and direct reports in both design and merchandising, along with managing seasonal buys and inventory.  

Global Product Line Manager

Responsible for integrating all partners (Product, Retail, Merchandising, Brand, Digital) in managing the Nike.com/Hurley business globally. Assist with defining and managing the product proposition online/DTC by focusing en editing the assortment to amplify the best expression of our seasonal product stories. Partner with analytic team to define strategy and review site traffic, conversion, and revenue daily, through merchandising and cross-sell/up-sell strategies. 

Digital/DTC Global Merchandiser

Construct line architecture addressing all needs of the business (wholesale & DTC) while overall driving brand initiatives and division focus. Build seasonal roadmap, including pricing and margin targets, style/sku plan and revenue growth. Manage planning and direct reports in both design and merchandising, along with managing seasonal buys and inventory. Lead account showings, Go-to-Market presentations, licensee partner meetings & alignment, seasonal catalog creative direction, layout & photoshoots.
Continued as Hurley Women's Printables lead. Propelled double digit growth and returned profitability to Women's Printable business +25% FY15.

Global Senior Merchandiser

Responsible for assisting Director of Merchandising across all daily functions & expectations including but not limited to; composing seasonal decks, collecting analyzing Action Watch reports, setting & leading cross functional meetings, catalog management, calendar management, sample management. 
Delivered and presented weekly business planning report updates for all categories. 
Lead Hurley Women's Printables business; tees & fleece; confirmation seasonal financial targets, line architecture, production buys, product sample review and final retail execution.

Product Line Manager

Natasha Chaibun is a Global Product Director at Hurley International in Long Beach, CA.

Natasha Chaibun

Natasha Chaibun

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