Monica Hammond
Digital Marketing Manager - Freelance · Grrilla Marketing
Newport Beach, CA
In My Own Words
Coming up on a decade working in the action sports industry; still stoked to go to work every day. My professional career in social media marketing began in 2010 with a two-month internship in South Africa working with Team Jeep SA. My journey since then has been anything but ordinary. From working at BMX events around the globe to running a UFC Champion’s video game campaign to working in-house managing the social accounts for a globally recognizable brand, my experience is extensive. Most recently, I was the Social Media Community Manager at Monster Energy, where I managed the brand's main social media communities of over 32 million fans. Now, I apply my years of experience towards helping brands grow their business, by building and executing successful digital marketing strategies that achieve their goals. I bring the highest level of enthusiasm and professionalism to the brands that I work with. I specialize in sports and lifestyle brands but have also worked with companies in other industries. Specialties include: social media marketing, content creation, paid online advertising, events marketing, email marketing, and graphic design
Work Experience
Digital Marketing Manager - Freelance
Grrilla Marketing2013 – Present
As a freelance digital marketing manager, I provided marketing services, with a focus on social media, to companies in and around the action sports industry. I developed and executed marketing strategies that aligned specifically with the clients overall business goals. I developed successful integrated marketing campaigns by creating cohesive messaging across social media, email, and website communications. Staying up to date on latest online trends and emerging platforms, I would identify new opportunities that would benefit a clients brand.
Social Media Community Manager
Monster Energy Company2015 – 2016
As Community Manager I managed the main global social media accounts for the Monster Energy brand, which included Facebook, Twitter, Instagram, YouTube, Snapchat, and Vine. I was responsible for daily management focusing on content publication and community management, as well as development and execution of comprehensive social media campaigns around global properties such as X Games, Supercross, Nitro World Games, and MMA. In addition to checking metrics on published content daily, I created monthly social media reports to measure effectiveness of campaigns and analyze what content resonates with our audience to continually improve strategy.
Online Community Coordinator
ONE Industries2013 – 2013
As the Online Community Coordinator I focused on managing ONE Industries' Facebook, Twitter, and Instagram accounts. I also maintained the company blog - curating and writing content, and wrote weekly race reports from Monster Energy Supercross and distributed them to online industry publications. In addition to managing content publishing and community engagement, I also developed and executed successful co-branded social media campaigns with two of the ONE's largest retailers, Motorcycle Superstore and Bob's Cycle.
Assistant to Events Manager
GSX Events2012 – 2012
I was contracted for the 2012 UCI BMX Supercross World Cup season as the assistant to the Events Manager. I traveled internationally to each event and was responsible for a variety of tasks which included setting up the merchandise booth, creating inventory reports for merchandise, supervising volunteers, arranging branding around the track, interviewing athletes, assisting with social media, and anything else to ensure the event was a success.
