Lauren Vikander
Digital Marketing Manager · insightCuba
Laguna Beach, CA
In My Own Words
I am very versatile and love a challenge and a deadline. I am known for producing high quality unique content. I’m extraordinarily detailed, and am not satisfied with anything less than perfection. I am an excellent communicator and will work with you to be sure the final product exceeds expectations. If you’d like to discuss your project with me, I’m available by phone, Skype or email. Drop me a message and let’s see how I can help. lvikander@gmail.com.
Work Experience
Digital Marketing Manager
insightCuba2015 – Present
•Led insightCuba to its greatest sales-growth year in company history 2 years in a row through 360 marketing campaign increasing leads by 250% and tripled sales • Strategize, manage and produce website content in CMS leveraging Google Keyword Planner and search engine optimization (SEO) best practices and increasing organic traffic by 45% in six months •Art direct, produce, and segment over 75 B2B/B2C email marketing and drip campaigns each year •Leverage Pardot prospect data to identify email marketing opportunities and develop drip and promotional campaigns that increase engagement and foster long term open rates •Develop personalized segmented email campaigns nurturing leads resulting in 30% increase in sales •Direct search engine marketing (SEM) and Facebook advertising efforts growing impressions and lead generation by 500% while reducing cost by leveraging data, remarketing, and A/B testing •Spearheaded best design practices, heat mapping, and A/B testing on the website
Writer
Beverly Hills Lifestyle Magazine / Nobleman Magazine2010 – Present
• Write print features, profiles, travel, art, fashion and human interest pieces and source images • Responsible for having fingers on the pulse of current events. • Write editorial and social media copy/headlines that engage readers ?• Thoroughly review, fact-check and edit articles to ensure content meets quality standards and adheres to AP Style Guide
Marketing & PR Coodinator > Content Manager
Silver Jeans Co.2015 – 2015
•Led content marketing strategy across mediums including text and visual positioning Silver Jeans Co. as a thought leader and powerhouse in the denim industry that other brands aspired to •Wrote meaningful copy for the website, email campaigns, e-commerce, social media, press releases, marketing materials, retail signage, product descriptions, etc. establishing a clear voice for the brand •Executed public relations strategy on a seasonal/regional basis to increase brand awareness resulting in editorial placement in Nylon, Cosmopolitan, Instyle, Teen Vogue, Seventeen, etc. •Expanded influencer programs that live across social media, blog, and ecommerce site resulting in increased engagement and brand awareness •Produced photoshoots including conceptualizing, location scouting, model casting, call sheets, etc. •Established and implemented processes, standards and guidelines for ongoing copy development •Monitored and managed community engagement across 6 social media accounts
