Michael Hayes

Responsible for leading Ben & Jerry's digital & technology globally for both the retail and package business. Oversees digital transformation, digital marketing, media, e-commerce, web development, marketing technology and retail technology.

Responsible for providing thought leadership, strategies, and executional oversight that result in accelerated growth for Ben & Jerry's global business. Led digital marketers, brand managers, creatives, web developers and outside agencies to ensure success in brand communications, media, marketing technology, and e-commerce.

Managed Ben & Jerry's Global Digital Marketing Team. Responsible for Ben & Jerry's digital strategy, social media, websites, digital media, content development, search, e-commerce, CRM, and marketing technology.

Responsible for global strategy, innovation, and governance. Duties included creating and implementing tactics for digital media, content, publishing, social media, e-commerce, CRM, and measurement.

Responsible for developing and executing U.S. digital marketing for both the packaged and retail business. Duties included digital strategy, social media, content, media, and creating and implementing global digital campaigns.

Responsible for developing and executing integrated marketing tactics. Duties included experiential marketing, sponsorships, a college ambassador program, and social media.

Responsible for developing and executing the company's annual marketing plan including product promotions, events, digital, and public relations. Managed the execution with wholesalers, retailers, and sales.