Responsible for leading Ben & Jerry's digital & technology globally for both the retail and package business. Oversees digital
transformation, digital marketing, media, e-commerce, web development, marketing technology and retail technology.

Global Head of Digital & Technology

Responsible for providing thought leadership, strategies, and executional oversight that result in accelerated growth for Ben & Jerry's global business. Led digital marketers, brand managers, creatives, web developers and outside agencies to ensure success in brand communications, media, marketing technology, and e-commerce.

Global Head of Digital Marketing

Managed Ben & Jerry's Global Digital Marketing Team. Responsible for Ben & Jerry's digital strategy, social media, websites, digital
media, content development, search, e-commerce, CRM, and marketing technology.

Senior Global Digital Marketing Manager

Responsible for global strategy, innovation, and governance. Duties included creating and implementing tactics for digital media,
content, publishing, social media, e-commerce, CRM, and measurement.

Global Digital Marketing Manager

Responsible for developing and executing U.S. digital marketing for both the packaged and retail business. Duties included digital
strategy, social media, content, media, and creating and implementing global digital campaigns.

Digital Marketing Manager

Responsible for developing and executing integrated marketing tactics. Duties included experiential marketing, sponsorships, a
college ambassador program, and social media.

Integrated Marketing Specialist

Responsible for developing and executing the company's annual marketing plan including product promotions, events, digital, and public relations. Managed the execution with wholesalers, retailers, and sales.

Associate Brand Manager

Michael Hayes is a Global Head of Digital & Technology at Ben & Jerry's, Unilever in Burlington, VT.

Michael Hayes

Michael Hayes

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Education history

Saint Michael's College