Michael De Leon
Director, Communications - Industrial Sector · Eaton
Barrington, RIIn My Own Words
Results focused, Senior Marketing Leader with extensive experience in Brand, Program, and Communications’ Management within dynamic and vibrant active lifestyle brand categories — delivering innovative solutions that help companies thrive. Known for proven experiences in building alliances, relationship management, and channel development. Believer in helping people of all athletic abilities to get outside and build brand loyalty with them, while personally setting goals to be an active participant as well. Passionate about championing sustainable growth through global brand strategy, team and process development, creative problem solving, and collaborations. Expertise in marketing strategy, content marketing, interactive marketing, digital media transformations, brand positioning, integrated marketing programs, and articulating the value proposition. Unique understanding of a start-up business as well as navigating larger corporate structures.
Work Experience
Director, Communications - Industrial Sector
Eaton2017 – Present
Direct internal and external communications for the Industrial Sector and the groups within the business; Aerospace, Vehicle, Hydraulics and eMobility.
Vice President, Global Marketing & Communications
G-Form Athletic Impact Apparel2015 – Present
Coached an 11-member Marketing Team tasked with all product marketing, market/competitive intelligence, public relations, marketing communications, online marketing, event marketing, sports marketing, lead development, and creative services (developed and grew a team of 3 to 11 during tenure). ?Developed and led the global marketing strategy and implementation; set and led the global communication strategy; created the content marketing strategy and direct creation of all creative assets. Defined core brand identity and led creative development by providing creativedirection to internal and external agencies; led the brand Creative Team to ensure strategic objectives were successfully achieved in all creative touch points including advertising, promotions, events, packaging, digital, content, and social media. Utilized the best digital marketing practices in search engine optimization and mobile, incorporating web 2.0 technologies and hyper-local strategies. ?
Director, Global Integrated Marketing & Communications
Dorel Sports including brands Cannondale, GT, Schwinn, Mongoose, Sugoi, and Sombrio2012 – 2015
?Directed diverse global markets, departments, and brand teams to create consumer excitement and brand preference; managed $5.2 million-dollar budge with $1.9 million being spent in global PR. Developed integrated campaign aligning print, digital, social, PR, and new media; created and distributed relevant and valuable content that attracted, acquired, and engaged target consumers. Acted as lead divisional spokesperson, setting and implementing the media relations’ strategy; worked with all endemic bike media, outdoor media consumer and business (Outside & SportsOne Source), lifestyle media (Shape, Runners World, Maxim, Women's Health, Men's Health), and non-endemic business media (Bloomberg, USA Today, LA Times.). Directed new product launches; worked with product development, brand marketing and senior management to ensure the most effective strategies were used and products all communications are aligned with corporate strategy and brand direction. Directed processes and policies.
Senior Manager, Global Public Relations
Cycling Sports Group (a division of Dorel Sports) including the brands Cannondale, GT, Schwinn and Mongoose2008 – 2012
Prepared public relations plans, monitoring, and measuring progress and effectiveness; managed the PR budget and external agency relationships; worked cross-functionally to develop effective press materials. Drove company’s sports marketing communications and social media strategy for campaigns and ongoing communications. Maintained relationships with key endemic and non-endemic members of the press. Drove new product launch events, working with internal and external stakeholders to ensure the most effective ?strategies possible were used to meet communication and event goals. ?
Marketing and Communications Manager ?
Telluride Mountain Village2006 – 2008
?Directed marketing responsibilities, including print, web, email, broadcast, and radio. Creative directed all collateral creation - including brochures, posters, direct mail, email, maps, and event programs. Developed and implemented event marketing and communication plans for regional and national events; managed content and design of destination and event websites. ?Acted as spokesperson for the destination/ town government on local, regional, and national television and radio; directed all destination PR and media trips. Led the 10th anniversary of the Gondola system and secured Good Morning America onsite to cover the celebration.
Account Manager
Newman Grace- Marketing and Brand Communications2003 – 2006
Directed client communication strategy - including concept, execution, media planning, and media buying. Art directed adverting materials and collateral- including brochures, catalogs, posters, and ads. Managed photo shoots-including casting/location and on-site art direction. Wrote press materials and pitch media for coverage of client products and events. Worked with clients to find new market segments and position brands. Planned and coordinated media events, tradeshow promotions, and consumer events. ?
