Melissa Joseph

SOCIAL MEDIA ? Plans and executes social media calendars for SwimSpot and Raj Swim’s inhouse brands (VYB Swim, LUXE by Lisa Vogel, NEXT Swimwear, Athena Swimwear) ? Responsible for daily content posting on Facebook, Instagram, Twitter, Pinterest, SnapChat, and emerging channels ? Partners with Marketing Team to concept and execute marketing plan ? Partners with Public Relations Manager to leverage press, influencer, and blogger communities with the intent to repurpose content ? Supports Customer Service to ensure appropriate and timely response to customer issues through social media ? Oversees online contests and product giveaways ? Remains current on trends in social media including tools, sites, and audience analytics COPYWRITING ? Produces and edits all copy for emails, in-store and web banners ? Partners with Graphic Designer on concepting email campaigns E-COMMERCE ? Supports E-Commerce team including writing product descriptions, editing photos, and uploading to the website

- Delivered words and verbal content to accompany visual elements of website lookbook campaigns - Created copy on an as-need basis for Facebook posts, Instagram posts, press releases, retail store job postings, contests, etc.

- Assisted the merchandising team in editing and resizing product images utilizing Photoshop for both the Element and Element Eden e-commerce sites and business-to-business (B2B) sales catalogs - Assisted the marketing team in editing photos and creating layouts for online and in-store promotional material

- Organized line plans and prepped garments for photoshoots - Assisted with styling prep for menswear photoshoot - Ensured highest quality of visual presentation in company showroom - Updated the company database (new style images, style number, colorways, sizes, price at manufacture, price at retail)

- Crafted editorial stories for monthly issues - Researched trends, shops, and people to profile - Collected press releases and recapped events - Aided in fact checking and acquiring images for each story