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Social Media & Copywriting Coordinator

Administration & Clerical

SOCIAL MEDIA
? Plans and executes social media calendars for SwimSpot and Raj Swim’s
inhouse brands (VYB Swim, LUXE by Lisa Vogel, NEXT Swimwear, Athena
Swimwear)
? Responsible for daily content posting on Facebook, Instagram, Twitter,
Pinterest, SnapChat, and emerging channels
? Partners with Marketing Team to concept and execute marketing plan
? Partners with Public Relations Manager to leverage press, influencer, and
blogger communities with the intent to repurpose content
? Supports Customer Service to ensure appropriate and timely response to
customer issues through social media
? Oversees online contests and product giveaways
? Remains current on trends in social media including tools, sites, and
audience analytics
COPYWRITING
? Produces and edits all copy for emails, in-store and web banners
? Partners with Graphic Designer on concepting email campaigns
E-COMMERCE
? Supports E-Commerce team including writing product descriptions, editing
photos, and uploading to the website

- Delivered words and verbal content to accompany visual elements of website lookbook campaigns
- Created copy on an as-need basis for Facebook posts, Instagram posts, press releases, retail store job postings, contests, etc.

Freelance Copywriter

- Assisted the merchandising team in editing and resizing product images utilizing Photoshop for both the Element and Element Eden e-commerce sites and business-to-business (B2B) sales catalogs
- Assisted the marketing team in editing photos and creating layouts for online and in-store promotional material

Freelance Production Artist

- Organized line plans and prepped garments for photoshoots
- Assisted with styling prep for menswear photoshoot 
- Ensured highest quality of visual presentation in company showroom
- Updated the company database (new style images, style number, colorways, sizes, price at manufacture, price at retail)

Merchandising Intern

- Crafted editorial stories for monthly issues
- Researched trends, shops, and people to profile
- Collected press releases and recapped events
- Aided in fact checking and acquiring images for each story

Editorial Intern

Melissa Joseph is a Social Media & Copywriting Coordinator at SwimSpot and RAJ Swim in Mission Viejo, CA.

Melissa Joseph

Melissa Joseph

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