Megan Blanco
Copywriter + Content Creator · Freelance
Laguna Beach, CA
In My Own Words
I'm a multi-disciplinary creative with 9+ years of experience working with fashion, beauty, and lifestyle brands. With a background in brand marketing, I specialize in writing social captions that engage, SEO-driven blog articles that build awareness, and clean product descriptions that convert. When I'm not behind the keyboard, you can usually find me with my camera or iPhone in-hand capturing content to be shared across social media, E-commerce, and other consumer touchpoints.
Work Experience
Copywriter + Content Creator
Freelance2021 – Present
Copy professional with experience in B2C marketing and SEO-driven content writing Storytelling-focused content creator for fashion, beauty, and lifestyle brands Other areas of expertise: social strategy, brand voice, community management
Social Media Specialist
L*Space2019 – 2021
Achieved average of 6 million owned Instagram content impressions monthly Managed all social strategy, content creation, curation, and copywriting across platforms Shot product photography on Canon DSLR and iPhone for all categories including swim, apparel, activewear, accessories, and beauty Ideated, shot, and edited creative video content for TikTok channel Wrote 2-3 SEO-rich long format blog articles per week to drive site traffic, engage audience, and maintain brand authority in marketplace Assisted with coordination of events and activations, attending and capturing content in real time Established and managed Brand Ambassador program
Social Media Coordinator
L*Space2018 – 2019
Monitor and populate all company social media platforms Creative direction, copywriting, and community management on platforms Manage brand content creation, including art direction, styling, photography, video, and curation across social platforms Write long format blog posts to engage audience and drive SEO Create weekly, monthly, and annual reports to manage social growth Work with PR to manage outreach, partnerships, and company collaborations Establish and manage Brand Ambassador program Monitor and catalog company user-generated content Experience in Google Analytics, Photoshop, Illustrator, and Full Circle
Office Assistant
L*Space2017 – 2018
Administrative tasks and office management Assist company founder on day-to-day projects Organize and execute company events Assist marketing department with social media, including content creation, copywriting, and community management Assist E-Commerce department with phone and email customer service
Visual Merchandiser
Roger's Gardens2015 – 2017
Creating and maintaining visual displays using live plants, pottery, and home décor Communicating directly with buyers to interpret seasonal visual concepts and bring them to life Creating unique and engaging presentations in indoor and outdoor sales spaces Planning and coordinating events, workshops, and seminars Filming design videos for online marketing content
Sales Associate
The Shop, Laguna Beach2015 – 2015
Building sales through elevated customer care Opening, closing, and submitting daily deposits Assisting with receiving, visual merchandising, and social media marketing
Senior Sales/Restock Lead
Anthropologie2013 – 2015
Promoted from Sales Associate to Senior Sales in less than a year Building sales by providing the highest level of customer care Building relationships with customers and determining their needs Assisting management on sales floor as needed Assisting with shipment and visual displays Coordinating restock and markdowns
Public Relations Intern
Bowers Museum2011 – 2012
Writing/editing press releases Utilizing social media to promote exhibitions and events Building and maintaining relationships with media contacts Cataloging press about the museum
