Mark Stansbury

Senior Marketing Consultant

2024 – Present

-Launched the largest-selling campaign in WPS history in April of 2024, an increase of 237% from 2023.

-Sent more than 500,000 emails sent in 2024 through HubSpot while maintaining an open rate of 41%.

-Deployed a “Last Chance” email in April, which led to an additional $116,000 and a 47% increase in campaign sales revenue.

Communications Specialist

2022 – 2024

-Led a 6-month brand relaunch project, including the development of a new website and PR features in Forbes and TechCrunch.

-Successfully launched Gradiant's water blog, email newsletter, and KPI system; contributing to a 125% increase in overall website traffic and a 240% increase in site-generated leads in 2023.

Marketing Manager

2021 – 2022

-Orchestrated a global marketing campaign to take 374Water public on NASDAQ, with televised coverage of the Opening Bell Ceremony in New York.

-Developed a sustainability content calendar featuring PR, blogs, and social media while growing to more than 10,000 subscribers through our email newsletter.

Content Marketing Manager

2018 – 2020

-Developed and executed a comprehensive content strategy for a leading loyalty agency, resulting in a 210% increase in blog traffic and a substantial 120% growth in overall site traffic.

-Earned a nomination for the 30 Under 30 Award for co-authoring a groundbreaking white paper on emotional loyalty with Dr. James Intriligator, Harvard Ph.D. and professor of consumer psychology.

Marketing Manager

2015 – 2018

-Collaborated on cross-marketing promotions with automotive brands like SiriusXM, eBay Motors, Cars.com, and more.

-Responsible for overall marketing operations and managing an annual budget of $250,000, which includes conferences, PR, print ads, website, and Google AdWords.

Marketing Communications Specialist

2012 – 2014

In managing key brand efforts for Berkshire Hathaway, my primary responsibilities included content for public relations, advertising, blogs, website, email, and social media campaigns. I also oversaw projects for all marketing and design-related initiatives and print ad campaigns. In 2012, I assisted the migration from Prudential to the Berkshire Hathaway brand.

B.A.

MBA

2021

Contributing Writer

Since 2015, I have been contributed to the Inertia with 20+ articles, photos, and videos published throughout the publication’s website and social media.