Mark Herfurth

Conduct ski lessons for individuals and groups of varying ages and skill levels, adhering to the teaching curriculum and safety guidelines of Park City Ski and Snowboard School. ● Assess the abilities of students and adapt teaching methods to accommodate different learning styles and needs, ensuring a positive and effective learning experience. ● Demonstrate proper skiing techniques and provide clear, constructive feedback to help students improve their skills and confidence on the slopes. ● Ensure the safety of students at all times during lessons, including enforcing mountain safety rules and proper use of equipment. ● Communicate effectively with students, parents, and other staff members to provide information, answer questions, and address concerns related to lessons and skiing experiences. ● Participate in ongoing training and professional development opportunities provided by Park City Ski and Snowboard School to enhance teaching skills and knowledge of industry best practices. ● Promote a positive and welcoming atmosphere for guests, representing the Park City Ski and Snowboard School in a professional and enthusiastic manner. ● Uphold the values and reputation of Park City Mountain Resort by consistently delivering high-quality instruction and exceptional customer service to guests. ● Generated leads with multifaceted approaches, including referral pipelines and direct engagement. ● Strengthened team by recruiting high-quality candidates and leading positive culture. ● Connected with target consumers and highlighted products through special events, demonstrations and exhibitions. ● Maintained up-to-date knowledge of industry best practices through continuous learning opportunities. ● Created engaging content for email marketing campaigns. ● Assisted in recruitment, training, and supervision of junior marketing staff members. ● Kept detailed CRM database with current and prospective customer information. ● Collaborated with sales teams to ensure alignment of marketing activities with sales objectives. ● Analyzed market trends and competitor activity to identify opportunities. ● Sealed deals and contracts by contacting prospective clients for demos and proofs-of-concept. ● Capitalized on emerging opportunities, tracking market trends and preferences. ● Evaluated consumer behaviors and purchasing patterns to inform promotional campaigns. ● Developed pricing strategies to meet business objectives and remain competitive.

| Austin, TX ● Implemented creative sales and marketing strategies to assist sales team with Division Manager reaching targets. 06/2018 - 10/2022 ● Cultivated strong professional relationships with suppliers and key clients to drive long-term business development. ● Established sales goals and strategies that contributed to increased growth in sales and profitability. ● Contacted customers via phone and email to explore connections, offer services and cement relationships. ● Increased repeat customer base by maintaining relationships with high-profile clients and effectively managing service issues. ● Supported sales team members to drive growth and development. ● Implemented system to combine multiple functions into one process, resulting in increased efficiency and improved profitability. ● Supervised and facilitated team meetings to alleviate issues and challenges stalling progress of transformation projects. ● Managed recruitment and hiring of highly-qualified candidates to fill short and long term vacancies. ● Leveraged effective leadership skills to effectively identify deficiencies and opportunities to improve policies, procedures and controls. ● Supervised team of average of 6 personnel, delivering effective and consistent job training.

and compared results against goals to identify strengths and weaknesses. 01/2018 - 06/2018 ● Accommodated customers to best fit their traveling needs, with a customer first sales approach. ● Balanced office work with customer face time, creating time for office tasks while being available to customers. ● Coordinated customer transits to and from the office to help overall office efficiency.