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Sales Operations

VP of Marketing

Marketing & Sales

<p>Goal-oriented Division Manager experienced in running smooth and efficient operations focused on achieving profit and loss objectives. Organized and dedicated leader with the drive for continuous improvement. Seeking to apply 10 years of experience in
direct sales and management to a new role.</p>

Ski Instructor

Conduct ski lessons for individuals and groups of varying ages and skill levels, adhering to the teaching curriculum and safety guidelines of Park City
Ski and Snowboard School.
●   Assess the abilities of students and adapt teaching methods to accommodate different learning styles and needs, ensuring a positive and effective learning
experience.
●   Demonstrate proper skiing techniques and provide clear, constructive feedback to help students improve their skills and confidence on the slopes.
●   Ensure the safety of students at all times during lessons, including enforcing
mountain safety rules and proper use of equipment.
●   Communicate effectively with students, parents, and other staff members to provide information, answer questions, and address concerns related to lessons and skiing experiences.
●   Participate in ongoing training and professional development opportunities provided by Park City Ski and Snowboard School to enhance teaching skills
and knowledge of industry best practices.
●   Promote a positive and welcoming atmosphere for guests, representing the Park City Ski and Snowboard School in a professional and enthusiastic
manner.
●   Uphold the values and reputation of Park City Mountain Resort by consistently delivering high-quality instruction and exceptional customer
service to guests.


●   Generated leads with multifaceted approaches, including referral pipelines
and direct engagement.
●   Strengthened team by recruiting high-quality candidates and leading positive culture.
●   Connected with target consumers and highlighted products through special events, demonstrations and exhibitions.
●   Maintained up-to-date knowledge of industry best practices through continuous learning opportunities.

●   Created engaging content for email marketing campaigns.
●   Assisted in recruitment, training, and supervision of junior marketing staff members.
●   Kept detailed CRM database with current and prospective customer information.
●   Collaborated with sales teams to ensure alignment of marketing activities with sales objectives.
●   Analyzed market trends and competitor activity to identify opportunities.
●   Sealed deals and contracts by contacting prospective clients for demos and proofs-of-concept.
●   Capitalized on emerging opportunities, tracking market trends and preferences.
●   Evaluated consumer behaviors and purchasing patterns to inform promotional campaigns.
●   Developed pricing strategies to meet business objectives and remain competitive.

VP of Marketing Owning Partner

| Austin, TX	●   Implemented creative sales and marketing strategies to assist sales team with Division Manager	reaching targets.
06/2018 - 10/2022	●   Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
●   Established sales goals and strategies that contributed to increased growth in sales and profitability.
●   Contacted customers via phone and email to explore connections, offer services and cement relationships.
●   Increased repeat customer base by maintaining relationships with high-profile
clients and effectively managing service issues.
●   Supported sales team members to drive growth and development.
●   Implemented system to combine multiple functions into one process, resulting in increased efficiency and improved profitability.
●   Supervised and facilitated team meetings to alleviate issues and challenges stalling progress of transformation projects.
●   Managed recruitment and hiring of highly-qualified candidates to fill short
and long term vacancies.
●   Leveraged effective leadership skills to effectively identify deficiencies and opportunities to improve policies, procedures and controls.
●   Supervised team of average of 6 personnel, delivering effective and consistent
job training.

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and compared results against goals to identify strengths and weaknesses.
01/2018 - 06/2018	●   Accommodated customers to best fit their traveling needs, with a customer
first sales approach.
●   Balanced office work with customer face time, creating time for office tasks while being available to customers.
●   Coordinated customer transits to and from the office to help overall office efficiency.

Marketing Management Trainee

Mark Herfurth is a VP of Marketing at Park City Ski and Snowboard School in Murray, Utah.

Mark Herfurth

Mark Herfurth

Mark Herfurth

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