Mark Herfurth
Mark Herfurth
VP of Marketing
Murray | United States
Skills
- Sales
- General
- Recruiting
- Recruiting Tasks and Activities
Industries
Moto & Powersports
Outdoor
Snow
Work experience
Park City Ski and Snowboard School
Ski Instructor | 12/2020 - Current
Catastrophe Auto Hail Team CAT Hail LLC
VP of Marketing Owning Partner | 01/2023 - 12/2023
Conduct ski lessons for individuals and groups of varying ages and skill levels, adhering to the teaching curriculum and safety guidelines of Park City
Ski and Snowboard School.
● Assess the abilities of students and adapt teaching methods to accommodate different learning styles and needs, ensuring a positive and effective learning
experience.
● Demonstrate proper skiing techniques and provide clear, constructive feedback to help students improve their skills and confidence on the slopes.
● Ensure the safety of students at all times during lessons, including enforcing
mountain safety rules and proper use of equipment.
● Communicate effectively with students, parents, and other staff members to provide information, answer questions, and address concerns related to lessons and skiing experiences.
● Participate in ongoing training and professional development opportunities provided by Park City Ski and Snowboard School to enhance teaching skills
and knowledge of industry best practices.
● Promote a positive and welcoming atmosphere for guests, representing the Park City Ski and Snowboard School in a professional and enthusiastic
manner.
● Uphold the values and reputation of Park City Mountain Resort by consistently delivering high-quality instruction and exceptional customer
service to guests.
● Generated leads with multifaceted approaches, including referral pipelines
and direct engagement.
● Strengthened team by recruiting high-quality candidates and leading positive culture.
● Connected with target consumers and highlighted products through special events, demonstrations and exhibitions.
● Maintained up-to-date knowledge of industry best practices through continuous learning opportunities.
● Created engaging content for email marketing campaigns.
● Assisted in recruitment, training, and supervision of junior marketing staff members.
● Kept detailed CRM database with current and prospective customer information.
● Collaborated with sales teams to ensure alignment of marketing activities with sales objectives.
● Analyzed market trends and competitor activity to identify opportunities.
● Sealed deals and contracts by contacting prospective clients for demos and proofs-of-concept.
● Capitalized on emerging opportunities, tracking market trends and preferences.
● Evaluated consumer behaviors and purchasing patterns to inform promotional campaigns.
● Developed pricing strategies to meet business objectives and remain competitive.
Universal Auto Hail Repair
Default | 06/2018 - 10/2022
| Austin, TX ● Implemented creative sales and marketing strategies to assist sales team with Division Manager reaching targets.
06/2018 - 10/2022 ● Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
● Established sales goals and strategies that contributed to increased growth in sales and profitability.
● Contacted customers via phone and email to explore connections, offer services and cement relationships.
● Increased repeat customer base by maintaining relationships with high-profile
clients and effectively managing service issues.
● Supported sales team members to drive growth and development.
● Implemented system to combine multiple functions into one process, resulting in increased efficiency and improved profitability.
● Supervised and facilitated team meetings to alleviate issues and challenges stalling progress of transformation projects.
● Managed recruitment and hiring of highly-qualified candidates to fill short
and long term vacancies.
● Leveraged effective leadership skills to effectively identify deficiencies and opportunities to improve policies, procedures and controls.
● Supervised team of average of 6 personnel, delivering effective and consistent
job training.
Enterprise Rent A Car
Marketing Management Trainee | 01/2018 - 06/2018
and compared results against goals to identify strengths and weaknesses.
01/2018 - 06/2018 ● Accommodated customers to best fit their traveling needs, with a customer
first sales approach.
● Balanced office work with customer face time, creating time for office tasks while being available to customers.
● Coordinated customer transits to and from the office to help overall office efficiency.
