Mark Herfurth

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Mark Herfurth

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VP of Marketing
Murray | United States

Skills

  • Sales
  • General
  • Recruiting
  • Recruiting Tasks and Activities

Interests

Beer tasting
Puzzles
Stand-up comedy
Storytelling
Backpacking
Disc golf
View all

Industries

Moto & Powersports
Outdoor
Snow

Work experience

Park City Ski and Snowboard School logo

Park City Ski and Snowboard School

Ski Instructor | 12/2020 - Current

Catastrophe Auto Hail Team CAT Hail LLC logo

Catastrophe Auto Hail Team CAT Hail LLC

VP of Marketing Owning Partner | 01/2023 - 12/2023

Conduct ski lessons for individuals and groups of varying ages and skill levels, adhering to the teaching curriculum and safety guidelines of Park City Ski and Snowboard School. ● Assess the abilities of students and adapt teaching methods to accommodate different learning styles and needs, ensuring a positive and effective learning experience. ● Demonstrate proper skiing techniques and provide clear, constructive feedback to help students improve their skills and confidence on the slopes. ● Ensure the safety of students at all times during lessons, including enforcing mountain safety rules and proper use of equipment. ● Communicate effectively with students, parents, and other staff members to provide information, answer questions, and address concerns related to lessons and skiing experiences. ● Participate in ongoing training and professional development opportunities provided by Park City Ski and Snowboard School to enhance teaching skills and knowledge of industry best practices. ● Promote a positive and welcoming atmosphere for guests, representing the Park City Ski and Snowboard School in a professional and enthusiastic manner. ● Uphold the values and reputation of Park City Mountain Resort by consistently delivering high-quality instruction and exceptional customer service to guests. ● Generated leads with multifaceted approaches, including referral pipelines and direct engagement. ● Strengthened team by recruiting high-quality candidates and leading positive culture. ● Connected with target consumers and highlighted products through special events, demonstrations and exhibitions. ● Maintained up-to-date knowledge of industry best practices through continuous learning opportunities. ● Created engaging content for email marketing campaigns. ● Assisted in recruitment, training, and supervision of junior marketing staff members. ● Kept detailed CRM database with current and prospective customer information. ● Collaborated with sales teams to ensure alignment of marketing activities with sales objectives. ● Analyzed market trends and competitor activity to identify opportunities. ● Sealed deals and contracts by contacting prospective clients for demos and proofs-of-concept. ● Capitalized on emerging opportunities, tracking market trends and preferences. ● Evaluated consumer behaviors and purchasing patterns to inform promotional campaigns. ● Developed pricing strategies to meet business objectives and remain competitive.
Universal Auto Hail Repair logo

Universal Auto Hail Repair

Default | 06/2018 - 10/2022

| Austin, TX ● Implemented creative sales and marketing strategies to assist sales team with Division Manager reaching targets. 06/2018 - 10/2022 ● Cultivated strong professional relationships with suppliers and key clients to drive long-term business development. ● Established sales goals and strategies that contributed to increased growth in sales and profitability. ● Contacted customers via phone and email to explore connections, offer services and cement relationships. ● Increased repeat customer base by maintaining relationships with high-profile clients and effectively managing service issues. ● Supported sales team members to drive growth and development. ● Implemented system to combine multiple functions into one process, resulting in increased efficiency and improved profitability. ● Supervised and facilitated team meetings to alleviate issues and challenges stalling progress of transformation projects. ● Managed recruitment and hiring of highly-qualified candidates to fill short and long term vacancies. ● Leveraged effective leadership skills to effectively identify deficiencies and opportunities to improve policies, procedures and controls. ● Supervised team of average of 6 personnel, delivering effective and consistent job training.
Enterprise Rent A Car logo

Enterprise Rent A Car

Marketing Management Trainee | 01/2018 - 06/2018

and compared results against goals to identify strengths and weaknesses. 01/2018 - 06/2018 ● Accommodated customers to best fit their traveling needs, with a customer first sales approach. ● Balanced office work with customer face time, creating time for office tasks while being available to customers. ● Coordinated customer transits to and from the office to help overall office efficiency.
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