mark colino

Territory Manager · Nourishment Distribution - Torq Surfboards / Roam Accessories / Slide Surf Skates

seaside park, NJ

In My Own Words

To work for a purpose driven company developing relationships, strategies and products that align with the company’s vision and values. A position in the outdoor industry that allows me to utilize my various experiences in retail management, store ownership, as a manufacturers rep and a national sales manger.

Work Experience

Territory Manager

Nourishment Distribution - Torq Surfboards / Roam Accessories / Slide Surf Skates

2023 – Present

*Responsible for sales, service and employee training for accounts. *Developing partnerships and long -term strategies for profitability. *Presenting new products and procuring pre-book orders *Weekly check-ins with accounts for at once orders and fill-ins.

East Coast Territory Manager

The Surfboard Agency

2021 – 2022

National Sales Manager

360 Inc Ontario CA & Atglen PA

2016 – 2021

* Responsible for hiring independent sales reps for six regions in the U.S. to sell a variety of action sports products; surfboards, bodyboards, skimboards and skateboards. * Working with each rep to develop sales strategies, reaching goals and identifying top tier retailers to partner with. * Identifying the needs of both the retailers and consumers and working with a product developer to bring those items to market. * Analyze sales reports to evaluate fast and slow moving items, present projections for orders with our factories for upcoming seasons and ensuring inventory levels are where they need to be for key items and time of year.

Territory Manager

Starboard International

2012 – 2016

* Independent sales rep for Starboard stand up paddle boards from North Carolina to Maine. I grew the territory from $175K to $1.2 million. * Present dealers with new product information and buy in programs at national and regional trade shows. I followed up with in-store visits to ensure orders were placed in a timely manner. * Conducted product knowledge seminars for retail employees, as well as setting up demo days at key events to provide the public with information and a chance to try the boards. * Worked closely with athletes and the product developer to refine the range of offerings based on retailers needs and consumer trends.

Owner

No Flat Earth Surf / Skate / Snow New Jersey

1998 – 2011

* Responsible for all operating aspects and buying for two retail stores featuring the leading brands in the surf, skate and snowboard industry. * Hired and trained employees to work as a team in a fast paced environment with a focus on being customer centric. * Developed relationships in the community through store events such as; free kids surf contests, skateboard demos with pro athletes and providing free surf lessons for kids with autism (which continues to this day!) * Worked with vendors to find ways to increase brand awareness and sales.

Territory Manager

Rip Curl USA Ocenaside CA

1993 – 1996

* Independent sales rep for wetsuits, surf wear, technical outerwear, accessories and surfboards, servicing stores from Maryland to Maine. * Presented dealers with new product information at national and regional trade shows. Followed up with in store visits to ensure orders were placed in a timely manner. * Provided product knowledge training for retail employees and attended promotional events in support of the stores. * Worked closely with the wetsuit product manager in developing wetsuits, boots and gloves for extreme cold. * Managed regional amateur athletes.

Sales associate at Nike's flagship retail store and product performance analyst

Niketown

1991 – 1993

Sales associate - Providing potential consumers with product information to match their performance needs. Provided product developers with monthly reports on new items after gathering information from athletes, retailers and consumers in regards to function, innovation, technical features, fit, style and colors.