Lynda Maldonado
Head of Brand Creative
Park City | United States
Skills
No information
Interests
Cycling
Road
Cyclocross
Mountain
Gravel
Industries
Bike
Lifestyle
Outdoor
Snow
Summary
Activity
Work experience
Jaybird Sport
Head of Brand Creative | 07/2019 - Current
• Evolved the look and feel of the brand by developing a new logo, brand color palette, packaging, and font family
• Developed a Brand & Style guide that was the handbook for the brand refresh
• Implemented a standard of inclusion for photography and models
• Wrote the brand beliefs
• Creative direction for four product campaigns
ZAGG
Senior Art Director | 07/2017 - 07/2019
• Creating meaningful ways to tell stories across channels
• Developing and implementing brand guides and standards for three brands
• Collaborating with creatives and departments including photographers, copywriters, social, video, digital, retail merchandising, packaging, displays and trade show materials
• Evolving efficient creative process, work flow and team management
• Mentoring and developing a team of designers
Backcountry.com
Senior Art Director | 10/2015 - 12/2017
Focused on brand storytelling via Email, Guides, and Landing Page experiences. Managed a team of four designers.
• Photoshoot direction
• Rebranding team exploration for Backcountry
• Annual gift, and other miscellaneous Product Guides
• User experience exploration and mocks for multiple projects
• Special landing pages for new products
• Corporate presentations, internal and external
• Email design
Gita Sporting Goods
Senior Art Director | 01/2017 - 07/2017
Concentration on repositioning the Giordana brand to appeal to a younger demographic by focusing on tone of voice for email, website, social, and catalog in additional to model selection, and photo direction / styling for catalog, social, and website.
