• Evolved the look and feel of the brand by developing a new logo, brand color palette, packaging, and font family • Developed a Brand & Style guide that was the handbook for the brand refresh • Implemented a standard of inclusion for photography and models • Wrote the brand beliefs • Creative direction for four product campaigns

• Creating meaningful ways to tell stories across channels • Developing and implementing brand guides and standards for three brands • Collaborating with creatives and departments including photographers, copywriters, social, video, digital, retail merchandising, packaging, displays and trade show materials • Evolving efficient creative process, work flow and team management • Mentoring and developing a team of designers

Concentration on repositioning the Giordana brand to appeal to a younger demographic by focusing on tone of voice for email, website, social, and catalog in additional to model selection, and photo direction / styling for catalog, social, and website.