Luiz Calado

. As a writer and photographer, covers a multitude of news-related and current events in the Los Angeles area; . Became a nationwide Featured Examiner a month after hired; . Expert in Search Engine Optimization, always publishes 100% original content using relevant keywords throughout the articles, along with AP-style headlines and exclusive photographic material; . Continually ranks top 3 in Google Search results within related queries; . Constantly places top 5 in page views among all Los Angeles area Examiners in the respective category; . Currently working as an independent contractor

. Developed and managed a system for electronic content submission for customers, with a daily average traffic of 2.5+ GB; . Deployed a set of content submission protocols that increased the productivity of the Creative Department by 30%; . Applied CMS procedures for cataloguing, storing and converting assets from print to digital and vice-versa; . Introduced and adapted digital printing technologies in a traditional screen printing-only environment; . Administered the selection, testing, purchasing and maintenance of outsource services, hardware and software for the entire Creative Dept. . Managed pre-press and flight-checking procedures for different output techniques (off-set and digital CMYK, silkscreen and color separation, laser engraving and CNC, embroidery, sublimation, casting, etc.). . Successfully trained and supervised a team of 10+ production artists (both in house and outsourced to India and China).

. As an international correspondent, covered a variety of events in US, including music concerts, sporting events, trade shows, premieres, etc.; . Had articles and/or pictures featured in publications such as: Thrasher Skateboarding Magazine, L.A. Weekly, Folha de S. Paulo, Tribo Skateboarding Magazine, Fluir Surfing Magazine, Trip Magazine, Virus Magazine, Veja.

. Skatin’ was a skateboarding magazine distributed nationwide by Editora Azul, a subsidiary of Editora Abril, the largest media holdings company in Latin America; . Managed the editorial staff (writers, photographers, graphic and production artists, contributors); . Scheduled and coordinated meetings and deadlines in between staffers, departments and outside vendors; . Performed on-site coverage of related events and live interviews with national and international athletes, musicians, etc.; . Interfaced directly with VP Marketing, Publishers, and other high rank corporate executives; . Redesigned the magazine’s brand identity and overall layout; . Intermediated between clients and advertising sales, writing copy and designing ads; . Developed, produced and hosted the magazine's spin-off radio talk show.

. Oversaw the copywriting, editing and proofreading of the entire publication; . Actively contributed with photographic material, photo editing, B&W lab work; . Consulted and acted as liaison in between clients and advertising sales, increasing revenue by 20%; . Administered the magazine’s subscription department.