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Photographer, Writer, News Reporter

Media & Entertainment

Creative professional with 15+ years of experience in the industry. Award winning photographer and published writer. Proficient in art direction, graphic design and production. Degrees in Marketing, Advertising, Journalism and Photography. Fluent in English, Portuguese, Spanish.

. As a writer and photographer, covers a multitude of news-related and current events in the Los Angeles area;
. Became a nationwide Featured Examiner a month after hired;
. Expert in Search Engine Optimization, always publishes 100% original content using relevant keywords throughout the articles, along with AP-style headlines and exclusive photographic material;
. Continually ranks top 3 in Google Search results within related queries;
. Constantly places top 5 in page views among all Los Angeles area Examiners in the respective category;
. Currently working as an independent contractor

. Developed and managed a system for electronic content submission for customers, with a daily average traffic of 2.5+ GB;
. Deployed a set of content submission protocols that increased the productivity of the Creative Department by 30%;
. Applied CMS procedures for cataloguing, storing and converting assets from print to digital and vice-versa;
. Introduced and adapted digital printing technologies in a traditional screen printing-only environment;
. Administered the selection, testing, purchasing and maintenance of outsource services, hardware and software for the entire Creative Dept.
. Managed pre-press and flight-checking procedures for different output techniques (off-set and digital CMYK, silkscreen and color separation, laser engraving and CNC, embroidery, sublimation, casting, etc.).
. Successfully trained and supervised a team of 10+ production artists (both in house and outsourced to India and China).

Art Director

. As an international correspondent, covered a variety of events in US, including music concerts, sporting events, trade shows, premieres, etc.;
. Had articles and/or pictures featured in publications such as: Thrasher Skateboarding Magazine, L.A. Weekly, Folha de S. Paulo, Tribo Skateboarding Magazine, Fluir Surfing Magazine, Trip Magazine, Virus Magazine, Veja.

Contributing Photographer and Writer

. Skatin’ was a skateboarding magazine distributed nationwide by Editora Azul, a subsidiary of Editora Abril, the largest media holdings company in Latin America;
. Managed the editorial staff (writers, photographers, graphic and production artists, contributors);
. Scheduled and coordinated meetings and deadlines in between staffers, departments and outside vendors;
. Performed on-site coverage of related events and live interviews with national and international athletes, musicians, etc.;
. Interfaced directly with VP Marketing, Publishers, and other high rank corporate executives;
. Redesigned the magazine’s brand identity and overall layout;
. Intermediated between clients and advertising sales, writing copy and designing ads;
. Developed, produced and hosted the magazine's spin-off radio talk show.

Editor

. Oversaw the copywriting, editing and proofreading of the entire publication;
. Actively contributed with photographic material, photo editing, B&W lab work;
. Consulted and acted as liaison in between clients and advertising sales, increasing revenue by 20%;
. Administered the magazine’s subscription department.

Staff Writer and Photographer

Luiz Calado is a Photographer, Writer, News Reporter at EXAMINER.COM in Los Angeles, CA.

Luiz Calado

Luiz Calado

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Education history

ESPM - Escola Superior de Propaganda & Marketing

SMC - Santa Monica College

UCLA - University of California Los Angeles