Luiz Calado
Luiz Calado
Photographer, Writer, News Reporter
Los Angeles | United States
Skills
No information
Interests
Creative writing
Photography
Design
Typography
Graphic arts
Industries
Lifestyle
Skate
Snow
Work experience
EXAMINER.COM
Photographer, Writer, News Reporter | 04/2009 - Current
. As a writer and photographer, covers a multitude of news-related and current events in the Los Angeles area;
. Became a nationwide Featured Examiner a month after hired;
. Expert in Search Engine Optimization, always publishes 100% original content using relevant keywords throughout the articles, along with AP-style headlines and exclusive photographic material;
. Continually ranks top 3 in Google Search results within related queries;
. Constantly places top 5 in page views among all Los Angeles area Examiners in the respective category;
. Currently working as an independent contractor
INNOVATION SPECIALTIES, INC
Art Director | 12/1996 - 02/2009
. Developed and managed a system for electronic content submission for customers, with a daily average traffic of 2.5+ GB;
. Deployed a set of content submission protocols that increased the productivity of the Creative Department by 30%;
. Applied CMS procedures for cataloguing, storing and converting assets from print to digital and vice-versa;
. Introduced and adapted digital printing technologies in a traditional screen printing-only environment;
. Administered the selection, testing, purchasing and maintenance of outsource services, hardware and software for the entire Creative Dept.
. Managed pre-press and flight-checking procedures for different output techniques (off-set and digital CMYK, silkscreen and color separation, laser engraving and CNC, embroidery, sublimation, casting, etc.).
. Successfully trained and supervised a team of 10+ production artists (both in house and outsourced to India and China).
SEVERAL MAGAZINES, NEWSPAPERS (Freelance)
Contributing Photographer and Writer | 01/1991 - 11/1996
. As an international correspondent, covered a variety of events in US, including music concerts, sporting events, trade shows, premieres, etc.;
. Had articles and/or pictures featured in publications such as: Thrasher Skateboarding Magazine, L.A. Weekly, Folha de S. Paulo, Tribo Skateboarding Magazine, Fluir Surfing Magazine, Trip Magazine, Virus Magazine, Veja.
SKATIN' MAGAZINE
Editor | 01/1988 - 01/1991
. Skatin’ was a skateboarding magazine distributed nationwide by Editora Azul, a subsidiary of Editora Abril, the largest media holdings company in Latin America;
. Managed the editorial staff (writers, photographers, graphic and production artists, contributors);
. Scheduled and coordinated meetings and deadlines in between staffers, departments and outside vendors;
. Performed on-site coverage of related events and live interviews with national and international athletes, musicians, etc.;
. Interfaced directly with VP Marketing, Publishers, and other high rank corporate executives;
. Redesigned the magazine’s brand identity and overall layout;
. Intermediated between clients and advertising sales, writing copy and designing ads;
. Developed, produced and hosted the magazine's spin-off radio talk show.
YEAH! SKATEBOARDING MAGAZINE
Staff Writer and Photographer | 01/1987 - 01/1988
. Oversaw the copywriting, editing and proofreading of the entire publication;
. Actively contributed with photographic material, photo editing, B&W lab work;
. Consulted and acted as liaison in between clients and advertising sales, increasing revenue by 20%;
. Administered the magazine’s subscription department.
