Lotta Callaghan
Digital Ads Specialist · Moxie Marketing Agency
Newport Beach, CA
In My Own Words
Over 10+ years of professional experience working as a Social Media Content Creator & Digital Marketing Manager. While growing up in Finland, I developed a love for computer programs, photography, and editing, as well as skateboarding, snowboarding, and surfing, they all came along hand in hand. I had a great opportunity to attend Helsinki Vocational College to study Audiovisual Communications and progress in technology and visual arts. I discovered that filming and editing are some of my favorites as well as digital creating. Bringing my problem-solving brain and creativity into the action sports industry is my dream and passion.
Work Experience
Digital Ads Specialist
Moxie Marketing Agency2022 – Present
• Create Social Media Content for multiple accounts. • Write compelling copies for organic and paid content. • Manage Digital Ads; Google, Ads Ad Grant accounts, Facebook, Instagram and LinkedIn • Analyze and report monthly data from Digital Ads and Social Media Campaigns. • Design Ad Banners and Social Media Graphics. • Film and edit videos for social media. • Accelerate the growth of Nonprofits through Digital Marketing. • Develope campaign strategies to drive lead generation and conversions. • Collaborate with clients.
Digital Marketing Manager
Wild on The Fly Adventure Travel/Bob Marriott’s Flyfishing Store2021 – 2022
• Create Content and Ads for Social Media Platforms. • Analyze and report weekly data from Social Media Campaigns and Website traffic. • Manage Email Marketing. • Desig Brochures, Flyers, Posters and Presentations. • Accelerate the growth of sales through Digital Marketing. • Develope campaign strategies to drive lead generation. • Collaborate with customers and B2B partners.
Digital Marketing Manager
Greenpeace Nordic (Finland)2017 – 2020
• Lead Global and Nordic Campaigns (Save The Amazon, Protect the Antarctic, Coal Free Helsinki 2025, #nytonpakko). • Connect audience with Email Marketing (Salesforce Marketing Cloud). • Analyze Traffic, Audience, CTR, Conversions. (Facebook Business Manager, Falcon, Google Analytics). • Film, edit and produce video productions and photo-opps. (Adobe Premiere, After Effects). • Engage Target Audience with Key Influencer Marketing. • Create strategies and tactics for Social Media Output. • Co-write storytelling with communication team. • Design campaign layouts. (Website Design, Banners, Flyers, Social Media Content, Colors.)
MULTIMEDIAJOURNALIST & SOCIAL MEDIA PRODUCER
Alma News & Life, Iltalehti (The third largest newspaper in Finland)2012 – 2017
• Developed Iltalehti’s Main Facebook Page from 30,000 followers to 300 000 followers. • Created Social Media content for Iltalehti's Channels: Lifestyle, Fiidi.fi, Entertainment, Sports, News, Style. • Produced weekly reports about the progress of social media by using Ezyinsights – the fastest tool for newsroom. • Wrote Top Stories for online and print. • Worked as a video journalist for IL-TV and Chat Forum moderator and administrator 2011-2014.
