Lorenzo Capra
Partnership Sales Executive · FC Internazionale Milano
Turin, 21
In My Own Words
• A great passion and knowledge of the sports industry, from commercial to operative. • Excellent people skills and great work ethic that provides an important contribution to the success of the team. • Strong organization skills including ability to manage high volume of detail-oriented work. • Great computer skills, including MS Word, Excel, Power Point, Outlook and CRM management (Salesforce), in addition to experience with platforms such as InsideView, Statista, Nielsen / Repucom, Horizm & Blinkfire. • Strong knowledge of both Italian and English language.
Work Experience
Partnership Sales Executive
FC Internazionale Milano2020 – Present
• Identify, target and generate new partnership opportunities through, data mining and cold calling. • Developing prospects through the sales process; prospecting the company and relevant decision makers, securing initial meetings and delivering Club presentations. • Experienced managing a pipeline of clients and prospects through Salesforce CRM system. • Collaborate with other company departments (e.g. legal, marketing, procurement, finance) in drafting the contractual partnership drafts. • Weekly reporting of sales performance to the Chief Commercial Officer.
Partnership Sales Support
FC Internazionale Milano2018 – 2020
• Monitor industry & market, collecting materials to provide bespoke analysis for the Partnership Sales team. • Research local and international markets for potential partnership opportunities. • Develop customized proposals and sales presentations for new business prospects. • Management of the CRM system (Salesforce) to keep track of the sales pipeline (clients & opportunities) • Creation of a commercial rate card that includes all the sponsorship benefits (e.g. team, digital, stadium, events). • Provide all sort of support and assistance to the Partnerships Sales team (data, legal, events & merchandising)
