Linda Romero

Independent marketing services for clients in the outdoor, travel, and health and wellness industries including: - Social media marketing strategy and management - Email marketing, optimization, and segmentation - Paid ads - Website optimization and management - SEO and content strategy - Content creation, optimization, and management - Project management - Influencer and affiliate marketing

Helped grow Bearfoot Theory into a leading online outdoor resource reaching millions annually. - Managed content, email, SEO, and social media strategies including Facebook and Instagram ads, as well as events, brand partnerships, PR, and the website. - Wrote and edited hundreds of blog posts as well as website, email, and social media content. - Earned media mentions in outlets such as Forbes, National Geographic, Outside, Backpacker, Lonely Planet, Better Homes & Gardens, SELF, and more. - Secured nearly $100k in brand sponsorships annually and managed marketing campaigns for brands such as REI, Backcountry, lululemon, and more. - Planned and hosted a successful 450+ person outdoor festival exceeding attendance and sponsorship goals. - Managed affiliate marketing, worked with affiliate partners, and grew affiliate income substantially.

- Managed marketing projects for Mod Girl Marketing and their clients. - Worked with the team to create comprehensive digital marketing strategies. - Oversaw web development projects and created optimized website copy. - Created and managed social media marketing strategies. - Assisted with the development of sales funnels and lead generation strategies.

- Wrote website content, press releases, blog posts, and other content. - Created and edited a variety of marketing materials (online and print). - Managed web development projects for brand websites. - Maintained three company websites and developed marketing strategies. - Organized and presented live workshops and online webinars to high level decision makers. - Represented the company at industry events and conferences.

- Managed the California Solar Initiative for the San Diego Region as part of a team. - Organized and presented live workshops and online webinars to homeowners and other program constituents. - Maintained, updated, and managed solar project data for the San Diego region.