Linda Romero — Marketing at Mindful Media — San Diego, CA

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Linda Romero

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Marketing | Project Management | Sustainability
San Diego | United States

Skills

  • Writing
  • Marketing
  • Social Media
  • Email Marketing
  • SEO
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Interests

Yoga
Photography
Art
Adventure
Health & fitness
Backpacking
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Industries

Creative Agencies
Lifestyle
Music
Outdoor
Run
Skate
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Work experience

Mindful Media logo

Mindful Media

Marketing Manager | 05/2015 - Current

Independent marketing services for clients in the outdoor, travel, and health and wellness industries including: - Social media marketing strategy and management - Email marketing, optimization, and segmentation - Paid ads - Website optimization and management - SEO and content strategy - Content creation, optimization, and management - Project management - Influencer and affiliate marketing
Bearfoot Theory logo

Bearfoot Theory

Director of Marketing & Operations | 05/2019 - 01/2024

Helped grow Bearfoot Theory into a leading online outdoor resource reaching millions annually. - Managed content, email, SEO, and social media strategies including Facebook and Instagram ads, as well as events, brand partnerships, PR, and the website. - Wrote and edited hundreds of blog posts as well as website, email, and social media content. - Earned media mentions in outlets such as Forbes, National Geographic, Outside, Backpacker, Lonely Planet, Better Homes & Gardens, SELF, and more. - Secured nearly $100k in brand sponsorships annually and managed marketing campaigns for brands such as REI, Backcountry, lululemon, and more. - Planned and hosted a successful 450+ person outdoor festival exceeding attendance and sponsorship goals. - Managed affiliate marketing, worked with affiliate partners, and grew affiliate income substantially.
Mod Girl Marketing logo

Mod Girl Marketing

Marketing Project Manager | 07/2016 - 06/2017

- Managed marketing projects for Mod Girl Marketing and their clients. - Worked with the team to create comprehensive digital marketing strategies. - Oversaw web development projects and created optimized website copy. - Created and managed social media marketing strategies. - Assisted with the development of sales funnels and lead generation strategies.
World Recycling Surfacing Group logo

World Recycling Surfacing Group

Business Development & Sustainability Manager | 04/2014 - 04/2015

- Wrote website content, press releases, blog posts, and other content. - Created and edited a variety of marketing materials (online and print). - Managed web development projects for brand websites. - Maintained three company websites and developed marketing strategies. - Organized and presented live workshops and online webinars to high level decision makers. - Represented the company at industry events and conferences.
Center for Sustainable Energy logo

Center for Sustainable Energy

Associate Program Manager | 08/2011 - 11/2012

- Managed the California Solar Initiative for the San Diego Region as part of a team. - Organized and presented live workshops and online webinars to homeowners and other program constituents. - Maintained, updated, and managed solar project data for the San Diego region.
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