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Marketing

Marketing | Project Management | Sustainability

Marketing & Sales

I am an independent marketing professional with a background in sustainability offering marketing, business development, and project management services to brands doing good in the world. I have worked with clients in the outdoor, travel, health and wellness, yoga, and sustainability industries and spent the last five years growing a leading outdoor media site.

Independent marketing services for clients in the outdoor, travel, and health and wellness industries including:

- Social media marketing strategy and management
- Email marketing, optimization, and segmentation
- Paid ads
- Website optimization and management
- SEO and content strategy
- Content creation, optimization, and management
- Project management
- Influencer and affiliate marketing

Marketing Manager

Helped grow Bearfoot Theory into a leading online outdoor resource reaching millions annually. 
- Managed content, email, SEO, and social media strategies including Facebook and Instagram ads, as well as events, brand partnerships, PR, and the website.
- Wrote and edited hundreds of blog posts as well as website, email, and social media content.
- Earned media mentions in outlets such as Forbes, National Geographic, Outside, Backpacker, Lonely Planet, Better Homes & Gardens, SELF, and more.
- Secured nearly $100k in brand sponsorships annually and managed marketing campaigns for brands such as REI, Backcountry, lululemon, and more.
- Planned and hosted a successful 450+ person outdoor festival exceeding attendance and sponsorship goals.
- Managed affiliate marketing, worked with affiliate partners, and grew affiliate income substantially.


Director of Marketing & Operations

- Managed marketing projects for Mod Girl Marketing and their clients.
- Worked with the team to create comprehensive digital marketing strategies.
- Oversaw web development projects and created optimized website copy.
- Created and managed social media marketing strategies.
- Assisted with the development of sales funnels and lead generation strategies.

Marketing Project Manager

- Wrote website content, press releases, blog posts, and other content.
- Created and edited a variety of marketing materials (online and print).
- Managed web development projects for brand websites.
- Maintained three company websites and developed marketing strategies.
- Organized and presented live workshops and online webinars to high level decision makers. 
- Represented the company at industry events and conferences.


Business Development & Sustainability Manager

- Managed the California Solar Initiative for the San Diego Region as part of a team. 
- Organized and presented live workshops and online webinars to homeowners and other program constituents.
- Maintained, updated, and managed solar project data for the San Diego region. 

Associate Program Manager

Linda Romero is a Marketing at Mindful Media in San Diego, CA. View their experience, skills and work history on Malakye — the professional network for…

Linda Romero — Marketing at Mindful Media — San Diego, CA

Linda Romero

Skills

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Education history

San Diego State University

University of California San Diego Extension

University of California Santa Barbara