In my own words
— Linda<p><p>I am an independent marketing professional with a background in sustainability offering marketing, business development, and project management services to brands doing good in the world.
I have worked with clients in the outdoor, travel, health and wellness, yoga, and sustainability industries and spent the last five years growing a leading outdoor media site.<br /></p></p>
Trajectory
May 2015 — Now
Marketing Manager · Mindful Media
Independent marketing services for clients in the outdoor, travel, and health and wellness industries including:
- Social media marketing strategy and management
- Email marketing, optimization, and segmentation
- Paid ads
- Website optimization and management
- SEO and content strategy
- Content creation, optimization, and management
- Project management
- Influencer and affiliate marketing
May 2019 — Jan 2024
Director of Marketing & Operations · Bearfoot Theory
Helped grow Bearfoot Theory into a leading online outdoor resource reaching millions annually.
- Managed content, email, SEO, and social media strategies including Facebook and Instagram ads, as well as events, brand partnerships, PR, and the website.
- Wrote and edited hundreds of blog posts as well as website, email, and social media content.
- Earned media mentions in outlets such as Forbes, National Geographic, Outside, Backpacker, Lonely Planet, Better Homes & Gardens, SELF, and more.
- Secured nearly $100k in brand sponsorships annually and managed marketing campaigns for brands such as REI, Backcountry, lululemon, and more.
- Planned and hosted a successful 450+ person outdoor festival exceeding attendance and sponsorship goals.
- Managed affiliate marketing, worked with affiliate partners, and grew affiliate income substantially.
Jul 2016 — Jun 2017
Marketing Project Manager · Mod Girl Marketing
- Managed marketing projects for Mod Girl Marketing and their clients.
- Worked with the team to create comprehensive digital marketing strategies.
- Oversaw web development projects and created optimized website copy.
- Created and managed social media marketing strategies.
- Assisted with the development of sales funnels and lead generation strategies.
Apr 2014 — Apr 2015
Business Development & Sustainability Manager · World Recycling Surfacing Group
- Wrote website content, press releases, blog posts, and other content.
- Created and edited a variety of marketing materials (online and print).
- Managed web development projects for brand websites.
- Maintained three company websites and developed marketing strategies.
- Organized and presented live workshops and online webinars to high level decision makers.
- Represented the company at industry events and conferences.
Aug 2011 — Nov 2012
Associate Program Manager · Center for Sustainable Energy
- Managed the California Solar Initiative for the San Diego Region as part of a team.
- Organized and presented live workshops and online webinars to homeowners and other program constituents.
- Maintained, updated, and managed solar project data for the San Diego region.
Activity
Education history
San Diego State University
Bachelor of Science in Physical Geography | 2003 - 2008
University of California San Diego Extension
Certificate in Digital Media Content Creation | 2015 - 2016
University of California Santa Barbara
Master's in Environmental Science & Management | 2008 - 2010
