Lauren Schwartz

Design Duties: -Generate artwork for POP Displays -Updated all package design for in store and direct -Create all design assets for Online, Social, Sales and Marketing -Product Catalog -Worked with Industrial Designer for New Color Direction of all Products -Creative Direction for 2015 Lifestyle photoshoot which entailed: Photoshoot Brief, Reviewing and hiring all talent and photographer. Scouted locations for shoot, Merchandised outfits and product. Lead creative direction for day of shooting Marketing and PR Duties: -Direct contact for all Marketing needs -Work with Magazines, Online editors, Event Coordinators for all product placement -Follow through on sending all product to each vendor for editorial placement -Developed Marketing Calendar to fall in line with Sales Calendar -Organized all Tradeshow Events for Company - ExpoWest, IHRSA, IDEA, Project -Designed and Developed, Copywriting of all Email Marketing Campaigns -Coordinate all products to be sent out for PR opportunities and events -Developing strategy for Ambassador program starting 2015 Social Media Duties: -Design and Coordinate all Social Media Campaigns -Create and generate Facebook and Instagram Contests and Giveaways -Implement partnerships with other social channels via Facebook and Instagram -Increased number of followers for each social channel

Design Duties: -Generate artwork for POP Displays -Updated all package design for in store and direct to consumer -Create all design assets for Online, Social, Sales and Marketing -Create and Implement all Email Marketing Campaigns to align with Sales calendar, Tracked ROI and KPI's for Email Campaigns, Re-Design all Transactional and Behavioral Emails -Creation of 2015 product catalog -Design layout and supply all content and copy for web landing pages [homepage, internal landing pages] -Updated UX and UI for Direct Site -Updated B2B website -Tracked Google analytics for Direct website -Worked with Industrial Designer for New Color Direction of all Products -Designed all Tradeshow collateral -Creative Direction for 2015 Lifestyle photoshoot which entailed: Photoshoot Brief, Reviewing and hiring all talent and photographer. Scouted locations for shoot, Merchandised outfits and product. Lead creative direction for day of shooting Marketing and PR Duties: -Developed Marketing Calendar for 2015 -Worked with Magazines, Online editors, Event Coordinators for all product placement -Organized Tradeshow Events- ExpoWest, IHRSA, Active Collective, Outdoor Retailer and IDEA Fit -Developing strategy for Ambassador program starting 2015 Social Media Duties: - Create and implement integrated promotions and digital marketing programs [including a mix of social media, email marketing, SEO, and on-site content marketing] - Content creation for social media channels [Facebook, Instagram, Twitter] - Daily website CMS design management [Updating creative assets/copy, creating new landing pages for promotions] - Monitor brand activity, online conversations, and digital reputation via social listening tools and used social analytics to inform strategy decisions and campaign recommendations - Produce and deliver in-depth digital insight reports on industry trends, demographic, brand voice, channel recommendations and content strategy

-Design of landing pages -Design assets for the web -Email Marketing -Email Design -Social Media design posts.

-Created Specialty mock ups for Pacific Sunwear, Zumiez, Tilly’s and our Canadian vendor, Boathouse. -Designed and developed bodies for “Fast Fashion Items,” for apparel and accessories -Created new bodies for specific accounts each season -Designed all denim and bottoms for the SMU Pacific Sunwear division of Fox.

Designed graphics for Max and Miley at Wal-Mart along with desiging for other brands throughout the BCBG Mass Market group. -Created graphics for Max Rave, Nordstroms, Sams Club, Ross and International lines in Paris. -Managed all artwork strike offs, Comments and Lab Dip Approvals for all printable artwork.