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Global Ecommerce Designer

Marketing & Sales

“YOU CAN'T USE UP CREATIVITY. THE MORE YOU USE THE MORE YOU HAVE.”
-Oscar Wilde

Design professional with over 10 years of experience in Graphic design, Apparel and Accessory Design, Web Design and Development, Marketing, PR, and Social Media, trend forecasting, and technical design. Throughout my career I've been involved with every aspect of design which has allowed me to constantly fine-tune my skills and progress as a professional. I look forward to new opportunities and challenges.

Some Freelance Clients Include:

JR286-Designing for Nike Women's Coldwear Accessories
Metal Mulisha-Apparel Design for Fall 15
Cookie Lee- Brochure, Catalog Design, Fliers, Web Banners, etc

Available for a variety of projects ranging from: Graphic Design, Accessory Design, Apparel Design, Business Cards, Wedding Invitations and Blog Design. 

Skills Include:
Illustrator
Photoshop
InDesign
Dreamweaver
Digital Photography
Microsoft Office
Wordpress
Wix
Squarespace

Lauren Schwartz

Design Duties:
-Generate artwork for POP Displays
-Updated all package design for in store and direct 
-Create all design assets for Online, Social, Sales and Marketing
-Product Catalog 
-Worked with Industrial Designer for New Color Direction of all Products
-Creative Direction for 2015 Lifestyle photoshoot which entailed: Photoshoot Brief, Reviewing and hiring all talent and photographer. Scouted locations for shoot, Merchandised outfits and product. Lead creative direction for day of shooting

Marketing and PR Duties: 
-Direct contact for all Marketing needs
-Work with Magazines, Online editors, Event Coordinators for all product placement
-Follow through on sending all product to each vendor for editorial placement
-Developed Marketing Calendar to fall in line with Sales Calendar
-Organized all Tradeshow Events for Company - ExpoWest, IHRSA, IDEA, Project
-Designed and Developed, Copywriting of all Email Marketing Campaigns
-Coordinate all products to be sent out for PR opportunities and events
-Developing strategy for Ambassador program starting 2015

Social Media Duties:
-Design and Coordinate all Social Media Campaigns
-Create and generate Facebook and Instagram Contests and Giveaways
-Implement partnerships with other social channels via Facebook and Instagram
-Increased number of followers for each social channel

Design & Marketing Manager

Design Duties:
-Generate artwork for POP Displays
-Updated all package design for in store and direct to consumer
-Create all design assets for Online, Social, Sales and Marketing
-Create and Implement all Email Marketing Campaigns to align with Sales calendar, Tracked ROI and KPI's for Email Campaigns, Re-Design all Transactional and Behavioral Emails
-Creation of 2015 product catalog 
-Design layout and supply all content and copy for  web landing pages [homepage, internal landing pages]
-Updated UX and UI for Direct Site
-Updated B2B website
-Tracked Google analytics for Direct website
-Worked with Industrial Designer for New Color Direction of all Products
-Designed all Tradeshow collateral
-Creative Direction for 2015 Lifestyle photoshoot which entailed: Photoshoot Brief, Reviewing and hiring all talent and photographer. Scouted locations for shoot, Merchandised outfits and product. Lead creative direction for day of shooting

Marketing and PR Duties:
-Developed Marketing Calendar for 2015 
-Worked with Magazines, Online editors, Event Coordinators for all product placement
-Organized Tradeshow Events- ExpoWest, IHRSA, Active Collective, Outdoor Retailer and IDEA Fit
-Developing strategy for Ambassador program starting 2015

Social Media Duties:
- Create and implement integrated promotions and digital marketing programs [including a mix of social media, email marketing, SEO, and on-site content marketing]
- Content creation for social media channels [Facebook, Instagram, Twitter]
- Daily website CMS design management [Updating creative assets/copy, creating new landing pages for promotions]
- Monitor brand activity, online conversations, and digital reputation via social listening tools and used social analytics to inform strategy decisions and campaign recommendations
- Produce and deliver in-depth digital insight reports on industry trends, demographic, brand voice, channel recommendations and content strategy

-Design of landing pages
-Design assets for the web
-Email Marketing
-Email Design
-Social Media design posts.

-Created seasonal graphics for 2014-2015
-Edited repeat patterns 
-Color matching of all patterns
-Set up artwork to be sent to screen printer
-Developed mood boards for Graphic Season
-Commented on strike offs from screen printer

Graphic Designer

-Created Specialty mock ups for Pacific Sunwear, Zumiez, Tilly’s and our Canadian vendor, Boathouse.
-Designed and developed bodies for “Fast Fashion Items,” for apparel and accessories 
-Created new bodies for specific accounts each season
-Designed all denim and bottoms for the SMU Pacific Sunwear division of Fox.

Smu Designer

-Design and created all style specific cads and technical sketches
for all accessory categories including: Handbags, Beach Bags, Backpacks, Wallets, Hats, Cold wear, Socks, Belts and all Misc items.
-Researched current market trends on new materials that were relevant to design and development of the girls accessory brand.
-Communicated with developer on all comments, lab dips and fabric approvals. -Increased sales on Backpacks, Headwear, Coldwear, and Sock categories for Fox -Designed Leather Baseball hat, Bold Baseball, that was featured in Nylon magzine, Worn by Celebrity Demi Lovato and Victoria Secret Model Alassandra Ambrosia. 
-Presented lines at Sales Meetings, International meetings, Line previews

Accessory Designer

Designed graphics for Max and Miley at Wal-Mart along with desiging for other
brands throughout the BCBG Mass Market group.
-Created graphics for Max Rave, Nordstroms, Sams Club, Ross and International
lines in Paris.
-Managed all artwork strike offs, Comments and Lab Dip Approvals for all printable artwork.

-Rebranded/ Redesigned the look and feel for Active Women’s.
-Redesigned online appearance for Women’s side of Active. Lead designer for all catalogs on Women’s product.
-Worked with Senior Merchandiser on all photoshoots for Women’s brand Created Juniors Private label division from concept through completion from: Tees, Fleece, Outerwear, Sweaters, Knits, and Accessories.
-Increased sales on Women’s Tees for Active
-Designed number one selling Tee for Active Women’s.
-Designed and Developed fit and fabrication for Active Women’s Denim. Created washes, fits, and designed Trim Package for Women’s Denim.
-Designed Men’s Accessories for Active Ride Shop, such as, Coldwear, wallets, belts, socks, lanyards.

Women's Apparel and Accessory Designer

-Online Design Manager, managed images on website, created new style guides
for Online media.
-Art Directed and shot all photo shoots and product photography
-Created all in store POP, Online web banners, Magazine advertisements 
-Designed all tee graphics for Men’s and Juniors department for the Beach Bum Brand
-Communicated with all private label vendors to buy private label items for store.

Men's Apparel Designer/Web Designer

Lauren Schwartz is a Global Ecommerce Designer at Freelance / Graphic Design Services in Orange, CA.

Lauren Schwartz

Lauren Schwartz

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