Lauren Lehman

• Manage local & regional marketing strategies through event marketing, influencer marketing and partnerships as well as grassroots marketing • Execute successful activations by implementing efficient program and brand strategy supporting territory events, collaborations, pop-ups and tradeshows • Own partnership and cross-functional opportunities through closely collaborating with sales team and implementing sales strategy into field marketing objectives • Identify relevant scenes with local market insights focusing on Fitness, Lifestyle and Entertainment to bring the brand to life while maximizing ROI • Oversee field team on-site and manage all event logistics and assets • Manage and maintain marketing team event calendar, weekly event recaps, budget and contracts

• Strategically coordinated and executed event activations and sampling initiatives within the Southern California market • Support Regional Manager and local sales teams to establish and implement successful marketing programs, campaigns and materials to increase marketing support and drive sales • Managed event logistics as well as the event marketing budget and assured that event presence supported overall marketing strategy and goals • Developed partnerships with brands alike to further platform product awareness • Recruited, hired and managed 13 part-time Brand Ambassadors • Provided social media support through experiential marketing collaborations featured on various platforms

• Determined impactful opportunities within the South Los Angeles Market to win new users and drive trial of Red Bull’s product portfolio • Selected to work major Red Bull titled and supported events such as the US Open of Surfing, Red Bull Flugtag, X-Games, Red Bull Sound Space, ect. • Built and maintained professional relationships with key contacts and athletes that would develop future marketing opportunities • Served as a marketing lead to aid in program and marketing campaign by effectively and enthusiastically communicating brand initiatives and/or product knowledge to consumers • Created, organized and circulated Marketing Cell Team meeting communications, deliverables and recaps

• Responsible for researching and creating the media segment of event recaps • Managed talk show requests for celebrity and client appearances • Contributed in the strategic planning behind the American Music Awards production • Created, organized and circulated client call recaps within the event’s department • Accountable for creating the media section of the PMK*BNC portfolio, which was shown to a professional list of potential clients.