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Marketing Activation Manager

Marketing & Sales

•	Manage local & regional marketing strategies through event marketing, influencer marketing and partnerships as well as grassroots marketing
•	Execute successful activations by implementing efficient program and brand strategy supporting territory events, collaborations, pop-ups and tradeshows
•	Own partnership and cross-functional opportunities through closely collaborating with sales team and implementing sales strategy into field marketing objectives
•	Identify relevant scenes with local market insights focusing on Fitness, Lifestyle and Entertainment to bring the brand to life while maximizing ROI 
•	Oversee field team on-site and manage all event logistics and assets 
•	Manage and maintain marketing team event calendar, weekly event recaps, budget and contracts

•	Strategically coordinated and executed event activations and sampling initiatives within the Southern California market
•	Support Regional Manager and local sales teams to establish and implement successful marketing programs, campaigns and materials to increase marketing support and drive sales
•	Managed event logistics as well as the event marketing budget and assured that event presence supported overall marketing strategy and goals
•	Developed partnerships with brands alike to further platform product awareness 
•	Recruited, hired and managed 13 part-time Brand Ambassadors 
•	Provided social media support through experiential marketing collaborations featured on various platforms 

Field Marketing Manager

•	Strategically planned and executed national Red Bull North America events 
•	Managed multiple high-profile events ranging from action sport competitions, summit retreats, event vehicle activations and tradeshows
•	Developed and pitched new business projects with creative marketing concepts as well as present a company capabilities deck to various clients
•	Coordinated all event logistics – create and reconcile budgets, event and product reports, event programming and on-site communication
•	Recruited and managed on-site brand ambassadors, maintained vendor relations as well as hospitality and consumer areas


Production Coordinator

•	Determined impactful opportunities within the South Los Angeles Market to win new users and drive trial of Red Bull’s product portfolio
•	Selected to work major Red Bull titled and supported events such as the US Open of Surfing, Red Bull Flugtag, 
X-Games, Red Bull Sound Space, ect.
•	Built and maintained professional relationships with key contacts and athletes that would develop future marketing opportunities
•	Served as a marketing lead to aid in program and marketing campaign by effectively and enthusiastically communicating brand initiatives and/or product knowledge to consumers
•	Created, organized and circulated Marketing Cell Team meeting communications, deliverables and recaps 


Field Marketing Member

•	Managed relationships with athletes, clients, and opinion leaders through frequent communication and product seeding to market Vans products nationally
•	Assisted in the decision making process to feature specific products in the 2015 Vans Marketing Holiday and Spring Lookbook 
•	Edited Vans related clips, from post media coverage, of online editorial, prints, and events which were compiled into the Vans yearly portfolio and company Tumblr
•	Primary contact for sample requests to be used for media outlets or product placement
•	Assisted with Marketing support and event production 


Public Relations 

•	Responsible for researching and creating the media segment of event recaps 
•	Managed talk show requests for celebrity and client appearances 
•	Contributed in the strategic planning behind the American Music Awards production
•	Created, organized and circulated client call recaps within the event’s department
•	Accountable for creating the media section of the PMK*BNC portfolio, which was shown to a professional list of potential clients.


Special Events 

Lauren Lehman is a Marketing Activation Manager at ONE Bar in Newport Beach, CA.

Lauren Lehman — Marketing Activation Manager at ONE Bar

Lauren Lehman

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