Larissa Bull

- Merchandising apparel for all Sole Technology brands (Etnies, Emerica, eS, Thirty Two and Altamont) - Analyze Action Sports market, global trends, competition and pricing - Create and present Line Plans with historical analysis to Executives, Design Team, Sales and Marketing - Communicate with Global Sales and Marketing to optimize sales opportunities - Establish seasonal categories and product strategies for each brand - Generate pricing and make sure target margins are hit - Manage and execute seasonal Buys with Production - Create and maintain M&D Calendar - Manage Merchandising Operations Team and Photo Department