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Divisional Merchandise Manager

Top Management

- Merchandising apparel for all Sole Technology brands (Etnies, Emerica, eS, Thirty Two and Altamont)
- Analyze Action Sports market, global trends, competition and pricing 
- Create and present Line Plans with historical analysis to Executives, Design Team, Sales and Marketing 
- Communicate with Global Sales and Marketing to optimize sales opportunities
- Establish seasonal categories and product strategies for each brand
- Generate pricing and make sure target margins are hit
- Manage and execute seasonal Buys with Production
- Create and maintain M&D Calendar 
- Manage Merchandising Operations Team and Photo Department

Larissa Bull is a Divisional Merchandise Manager at Sole Technology Inc. in San Clemente, CA.

Larissa Bull

Larissa Bull

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