Kyrsti Ashmall
Digital Communications Manager
Costa Mesa | United States
Skills
No information
Interests
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Summary
Activity
Work experience
Simple Science, Inc.
Digital Communications Manager | 11/2018 - Current
• Partner with CEO and VP of Marketing & Communications to develop client strategy for digital communication activations
• Develop brand strategy for client accounts across all digital platforms including social media, paid advertising, new product launches, website launches, and email campaigns
• Create and manage content for client social media channels, advertising campaigns, website activations, email campaigns, and digital collateral
• Lead as project manager between client accounts, sales managers and creative teams, including video production, graphic design, motion graphics and web development
• Management and setup of integrated campaigns on Google Ads, social media advertising, and email marketing
• Launched remarketing campaign for client that generated a 1400% increase in ad clicks, from an original 2,700 clicks to over 43,000 clicks, with an increase in average click-through-rate of almost 600%
• Managed and implemented ad campaign targeted at generating leads for client-based services that increased web traffic directly by over 115% within the first month, with an average conversion rate across the campaign lifetime of 13%
• Management of campaign budgets and spend for client accounts
• Build interactive reporting studios through Google Analytics for client accounts to track success from web traffic and social media
• Provide strategic direction to client accounts and internal teams based on campaign analysis
• Authorship of compelling promotional messaging and content across all client digital platforms
• Develop SOW digital communications proposals for new clients
KEVIN.MURPHY
Global Digital Marketing Specialist | 02/2016 - 11/2018
• Partnered with VP of Digital Marketing and Founder to develop annual digital media strategy
• Managed full scope of digital content activations across web, social media, email, and paid advertising.
• Spearheaded development of monthly global content calendar for social media channels (Instagram, Facebook, Twitter, YouTube, LinkedIn, Pinterest)
• Managed creative direction of photoshoots for content used on social media, blog, website and email campaigns
• Implemented and managed global social influencer program resulting in +698 new followers and +4% increase in engagement across all influencer-sponsored posts
• Increased followers +47,866 (59.17% growth) in tenure and achieved a 33.8% average engagement rate
• Managed advertising budgets and implementation of advertising campaigns
• Monitored and report monthly analytics for all digital platforms
• Created monthly social media content packet for in-salon promotions
• Created digital launch plan for new product launches and campaigns
• Partnered with PR firm to oversee all digital media outreach
• Utilized Adobe Creative Suite to create content for digital channels
• Managed creation of digital magazines for company publications
• Managed corporate employee social advocacy program
House of Sillage
Marketing & Sales Coordinator | 04/2015 - 02/2016
• Managed full scope of internal and external marketing activities; reported directly to the CEO.
• Wrote all marketing content for published, digital, and internal collateral, including press releases, product inspiration/descriptions, and copy for website, social media, catalogues, lookbooks and packaging.
• Maintained and managed relationships with external vendors including trademarking lawyers, PR firms, product photography, press outreach and media relations.
• Planned and executed large national and international press events and tradeshows.
• Managed all social media content and accounts, including seasonal campaigns and visual directives.
• Created all marketing collateral, including branding kits, training capsules, marketing catalogues, manuals and all content needed for new product launches.
• Managed, composed and maintained all aspects for monthly email blast.
• Oversaw all website assets and projects.
• Arranged photoshoots and brand features for press events and regional magazine features.
• Managed all aspects of international yacht charter for worldwide industry tradeshow.
• Managed all product orders for the Senior International Sales Manager in conjunction with the Accounting department.
• Acted as proxy Account Executive to manage all retail counter brand ambassadors.
• Coordinated national launch and roll-out activities for the Senior International Sales Manager in top-tier retailers including Neiman Marcus, Bergdorf Goodman and Bloomingdale’s.
• Maintained national and international client relations for the Senior International Sales Manager.
• Partnered with Design team to create new products and company paraphernalia.
• Acted as the voice of the brand for interview questions from press and media representatives for published editorials.
Alex and Ani
Retail Account Specialist | 05/2013 - 06/2015
• Acted as a corporate liaison between Bloomingdale’s managers, customers and the Alex and Ani corporate team.
• Educated Bloomingdale’s managers and associates with Alex and Ani’s new product launch materials.
• Created and published content for separate social media accounts for each store.
• Arranged for brand involvement at ISPF’s Back to School Fashion Show.
• Maintained store rankings at #1 and #4 in the region, respectively.
• Won the Alex and Ani Corporate Sales Competition for maintaining highest percentage over goal.
• Won the corporate contest for Best Merchandising Display in the region for the Charity by Design product line.
• Increased sales by 111% over goal in 8 months.
• Increased sales at South Coast Plaza by 48% over goal from the previous year for the 3-day Bloomingdale’s Friends & Family event.
• Increased sales at Fashion Island location by 40% over goal from the previous year for the holiday season.
• Designed merchandising displays that were used as corporate standards.
Modern PR, Inc.
Assistant Account Executive | 01/2014 - 06/2015
• Tracked metrics for various clients using Sprout Social, Google Analytics, Keyhole and Hootsuite.
• Compiled analytics to social media ROI quarterly reports for various clients.
• Created content for scheduling daily social media posts for various clients using Sprout Social and Postso.
• Wrote and published content for client’s blog website.
• Attended events on-site and coordinated media interviews for clients with major, national television networks.
• Created content for briefing books and blogger tip sheets for client events.
• Submitted event listings and sweepstakes forms to public, online calendars.
• Tracked entries for national, seasonal contests through Rafflecopter for various clients.
Too Faced Cosmetics
Marketing Intern | 01/2012 - 12/2012
• Assisted marketing team with research, web, social media and events.
• Designed displays that were used as content for multiple social media accounts.
• Wrote copy for various products and product promotions.
• Created slideshow presentations for use in corporate business meetings.
• Researched competitor events, trends and product launches.
• Researched makeup trends and competitors on a weekly basis.
• Created relationships with new bloggers after extensive research.
• Created inspiration boards for new product launches.
• Tracked amount of traffic received from corporate email blasts.
• Arranged gratis packages for events and distributors.
Education history
Chapman University
Master of Business Administration (MBA) | 2012 - 2014
Loyola Marymount University
Bachelor of Business Administration (BBA), Marketing | 2007 - 2011
