• Managed full scope of internal and external marketing activities; reported directly to the CEO. • Wrote all marketing content for published, digital, and internal collateral, including press releases, product inspiration/descriptions, and copy for website, social media, catalogues, lookbooks and packaging. • Maintained and managed relationships with external vendors including trademarking lawyers, PR firms, product photography, press outreach and media relations. • Planned and executed large national and international press events and tradeshows. • Managed all social media content and accounts, including seasonal campaigns and visual directives. • Created all marketing collateral, including branding kits, training capsules, marketing catalogues, manuals and all content needed for new product launches. • Managed, composed and maintained all aspects for monthly email blast. • Oversaw all website assets and projects. • Arranged photoshoots and brand features for press events and regional magazine features. • Managed all aspects of international yacht charter for worldwide industry tradeshow. • Managed all product orders for the Senior International Sales Manager in conjunction with the Accounting department. • Acted as proxy Account Executive to manage all retail counter brand ambassadors. • Coordinated national launch and roll-out activities for the Senior International Sales Manager in top-tier retailers including Neiman Marcus, Bergdorf Goodman and Bloomingdale’s. • Maintained national and international client relations for the Senior International Sales Manager. • Partnered with Design team to create new products and company paraphernalia. • Acted as the voice of the brand for interview questions from press and media representatives for published editorials.

• Assisted marketing team with research, web, social media and events. • Designed displays that were used as content for multiple social media accounts. • Wrote copy for various products and product promotions. • Created slideshow presentations for use in corporate business meetings. • Researched competitor events, trends and product launches. • Researched makeup trends and competitors on a weekly basis. • Created relationships with new bloggers after extensive research. • Created inspiration boards for new product launches. • Tracked amount of traffic received from corporate email blasts. • Arranged gratis packages for events and distributors.