Bachelor of Business Administration (BBA), Marketing

Creative Agencies

Fashion

Lifestyle

Music

Skate

Snow

Streetwear

Surf

Swim

Yoga

Health & Fitness

Digital Communications Manager

Digital & Media

MBA with success as a key team member in all aspects of Marketing, with a special focus in Digital Marketing. Experience includes paid advertising, eCommerce/website management, email marketing, influencer marketing, social media marketing, content management/strategy, promotional marketing, branding, public relations and corporate event planning. 

Proficient in Adobe Creative Suite, Google Analytics, Google Ads, Marketo, Shopify, Wordpress, Squarespace, Sprout Social, and Hootsuite.

• Partner with CEO and VP of Marketing & Communications to develop client strategy for digital communication activations
• Develop brand strategy for client accounts across all digital platforms including social media, paid advertising, new product launches, website launches, and email campaigns
• Create and manage content for client social media channels, advertising campaigns, website activations, email campaigns, and digital collateral
• Lead as project manager between client accounts, sales managers and creative teams, including video production, graphic design, motion graphics and web development
• Management and setup of integrated campaigns on Google Ads, social media advertising, and email marketing
•	Launched remarketing campaign for client that generated a 1400% increase in ad clicks, from an original 2,700 clicks to over 43,000 clicks, with an increase in average click-through-rate of almost 600%
•	Managed and implemented ad campaign targeted at generating leads for client-based services that increased web traffic directly by over 115% within the first month, with an average conversion rate across the campaign lifetime of 13%
• Management of campaign budgets and spend for client accounts
• Build interactive reporting studios through Google Analytics for client accounts to track success from web traffic and social media
• Provide strategic direction to client accounts and internal teams based on campaign analysis
• Authorship of compelling promotional messaging and content across all client digital platforms
• Develop SOW digital communications proposals for new clients

• Partnered with VP of Digital Marketing and Founder to develop annual digital media strategy
• Managed full scope of digital content activations across web, social media, email, and paid advertising.
• Spearheaded development of monthly global content calendar for social media channels (Instagram, Facebook, Twitter, YouTube, LinkedIn, Pinterest)
• Managed creative direction of photoshoots for content used on social media, blog, website and email campaigns
• Implemented and managed global social influencer program resulting in +698 new followers and +4% increase in engagement across all influencer-sponsored posts
• Increased followers +47,866 (59.17% growth) in tenure and achieved a 33.8% average engagement rate 
• Managed advertising budgets and implementation of advertising campaigns
• Monitored and report monthly analytics for all digital platforms 
• Created monthly social media content packet for in-salon promotions 
• Created digital launch plan for new product launches and campaigns
• Partnered with PR firm to oversee all digital media outreach
• Utilized Adobe Creative Suite to create content for digital channels
• Managed creation of digital magazines for company publications
• Managed corporate employee social advocacy program

Global Digital Marketing Specialist

•	Managed full scope of internal and external marketing activities; reported directly to the CEO.
•	Wrote all marketing content for published, digital, and internal collateral, including press releases, product inspiration/descriptions, and copy for website, social media, catalogues, lookbooks and packaging.
•	Maintained and managed relationships with external vendors including trademarking lawyers, PR firms, product photography, press outreach and media relations.
•	Planned and executed large national and international press events and tradeshows.
•	Managed all social media content and accounts, including seasonal campaigns and visual directives.
•	Created all marketing collateral, including branding kits, training capsules, marketing catalogues, manuals and all content needed for new product launches.
•	Managed, composed and maintained all aspects for monthly email blast.
•	Oversaw all website assets and projects.
•	Arranged photoshoots and brand features for press events and regional magazine features.
•	Managed all aspects of international yacht charter for worldwide industry tradeshow.
•	Managed all product orders for the Senior International Sales Manager in conjunction with the Accounting department.
•	Acted as proxy Account Executive to manage all retail counter brand ambassadors.
•	Coordinated national launch and roll-out activities for the Senior International Sales Manager in top-tier retailers including Neiman Marcus, Bergdorf Goodman and Bloomingdale’s.
•	Maintained national and international client relations for the Senior International Sales Manager.
•	Partnered with Design team to create new products and company paraphernalia.
•	Acted as the voice of the brand for interview questions from press and media representatives for published editorials.

Marketing & Sales Coordinator

•	Acted as a corporate liaison between Bloomingdale’s managers, customers and the Alex and Ani corporate team.
•	Educated Bloomingdale’s managers and associates with Alex and Ani’s new product launch materials.
•	Created and published content for separate social media accounts for each store.
•	Arranged for brand involvement at ISPF’s Back to School Fashion Show.
•	Maintained store rankings at #1 and #4 in the region, respectively.
•	Won the Alex and Ani Corporate Sales Competition for maintaining highest percentage over goal.
•	Won the corporate contest for Best Merchandising Display in the region for the Charity by Design product line.
•	Increased sales by 111% over goal in 8 months.
•	Increased sales at South Coast Plaza by 48% over goal from the previous year for the 3-day Bloomingdale’s Friends & Family event.
•	Increased sales at Fashion Island location by 40% over goal from the previous year for the holiday season.
•	Designed merchandising displays that were used as corporate standards.

Retail Account Specialist

•	Tracked metrics for various clients using Sprout Social, Google Analytics, Keyhole and Hootsuite.
•	Compiled analytics to social media ROI quarterly reports for various clients.
•	Created content for scheduling daily social media posts for various clients using Sprout Social and Postso.
•	Wrote and published content for client’s blog website.
•	Attended events on-site and coordinated media interviews for clients with major, national television networks.
•	Created content for briefing books and blogger tip sheets for client events.
•	Submitted event listings and sweepstakes forms to public, online calendars.
•	Tracked entries for national, seasonal contests through Rafflecopter for various clients.

Assistant Account Executive

•	Assisted marketing team with research, web, social media and events.
•	Designed displays that were used as content for multiple social media accounts.
•	Wrote copy for various products and product promotions.
•	Created slideshow presentations for use in corporate business meetings.
•	Researched competitor events, trends and product launches.
•	Researched makeup trends and competitors on a weekly basis.
•	Created relationships with new bloggers after extensive research.
•	Created inspiration boards for new product launches.
•	Tracked amount of traffic received from corporate email blasts.
•	Arranged gratis packages for events and distributors.

Marketing Intern

Kyrsti Ashmall is a Digital Communications Manager at Simple Science, Inc. in Costa Mesa, CA.

Kyrsti Ashmall

Kyrsti Ashmall

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