Kyrsti Ashmall

• Partnered with VP of Digital Marketing and Founder to develop annual digital media strategy • Managed full scope of digital content activations across web, social media, email, and paid advertising. • Spearheaded development of monthly global content calendar for social media channels (Instagram, Facebook, Twitter, YouTube, LinkedIn, Pinterest) • Managed creative direction of photoshoots for content used on social media, blog, website and email campaigns • Implemented and managed global social influencer program resulting in +698 new followers and +4% increase in engagement across all influencer-sponsored posts • Increased followers +47,866 (59.17% growth) in tenure and achieved a 33.8% average engagement rate • Managed advertising budgets and implementation of advertising campaigns • Monitored and report monthly analytics for all digital platforms • Created monthly social media content packet for in-salon promotions • Created digital launch plan for new product launches and campaigns • Partnered with PR firm to oversee all digital media outreach • Utilized Adobe Creative Suite to create content for digital channels • Managed creation of digital magazines for company publications • Managed corporate employee social advocacy program

• Managed full scope of internal and external marketing activities; reported directly to the CEO. • Wrote all marketing content for published, digital, and internal collateral, including press releases, product inspiration/descriptions, and copy for website, social media, catalogues, lookbooks and packaging. • Maintained and managed relationships with external vendors including trademarking lawyers, PR firms, product photography, press outreach and media relations. • Planned and executed large national and international press events and tradeshows. • Managed all social media content and accounts, including seasonal campaigns and visual directives. • Created all marketing collateral, including branding kits, training capsules, marketing catalogues, manuals and all content needed for new product launches. • Managed, composed and maintained all aspects for monthly email blast. • Oversaw all website assets and projects. • Arranged photoshoots and brand features for press events and regional magazine features. • Managed all aspects of international yacht charter for worldwide industry tradeshow. • Managed all product orders for the Senior International Sales Manager in conjunction with the Accounting department. • Acted as proxy Account Executive to manage all retail counter brand ambassadors. • Coordinated national launch and roll-out activities for the Senior International Sales Manager in top-tier retailers including Neiman Marcus, Bergdorf Goodman and Bloomingdale’s. • Maintained national and international client relations for the Senior International Sales Manager. • Partnered with Design team to create new products and company paraphernalia. • Acted as the voice of the brand for interview questions from press and media representatives for published editorials.

• Tracked metrics for various clients using Sprout Social, Google Analytics, Keyhole and Hootsuite. • Compiled analytics to social media ROI quarterly reports for various clients. • Created content for scheduling daily social media posts for various clients using Sprout Social and Postso. • Wrote and published content for client’s blog website. • Attended events on-site and coordinated media interviews for clients with major, national television networks. • Created content for briefing books and blogger tip sheets for client events. • Submitted event listings and sweepstakes forms to public, online calendars. • Tracked entries for national, seasonal contests through Rafflecopter for various clients.

• Acted as a corporate liaison between Bloomingdale’s managers, customers and the Alex and Ani corporate team. • Educated Bloomingdale’s managers and associates with Alex and Ani’s new product launch materials. • Created and published content for separate social media accounts for each store. • Arranged for brand involvement at ISPF’s Back to School Fashion Show. • Maintained store rankings at #1 and #4 in the region, respectively. • Won the Alex and Ani Corporate Sales Competition for maintaining highest percentage over goal. • Won the corporate contest for Best Merchandising Display in the region for the Charity by Design product line. • Increased sales by 111% over goal in 8 months. • Increased sales at South Coast Plaza by 48% over goal from the previous year for the 3-day Bloomingdale’s Friends & Family event. • Increased sales at Fashion Island location by 40% over goal from the previous year for the holiday season. • Designed merchandising displays that were used as corporate standards.

• Assisted marketing team with research, web, social media and events. • Designed displays that were used as content for multiple social media accounts. • Wrote copy for various products and product promotions. • Created slideshow presentations for use in corporate business meetings. • Researched competitor events, trends and product launches. • Researched makeup trends and competitors on a weekly basis. • Created relationships with new bloggers after extensive research. • Created inspiration boards for new product launches. • Tracked amount of traffic received from corporate email blasts. • Arranged gratis packages for events and distributors.